Greenville, SC – May 5, 2026 – EP+Co has been named lead creative and brand agency of record for VisitGreenvilleSC, following a competitive review that included leading agencies from Atlanta and across the Southeast. The win marks a defining moment for both teams—and a shared ambition to elevate Greenville from a “pleasant surprise” to a place people plan for.
For EP+Co, this one hits especially close to home, because it is home.
“We were looking for a partner who could move beyond the expected and create work that truly moves people,” said Heath Dillard, President and CEO of VisitGreenvilleSC. “EP+Co brought a level of strategic clarity and creative ambition that stood out immediately. They see Greenville the way we do and the way we want the world to.”
The first major campaign from the partnership will launch in July, introducing a new platform designed to put Greenville firmly on the map for travelers who know what they’re looking for.
“This is about showing people what Greenville already is, and giving them a reason to choose it,” said Kat Shafer, President of EP+Co. “There’s an energy here you can’t manufacture. Our job is to capture it and put it in front of the right people in a way that makes them want to be part of it. Greenville isn’t a place that needs to be reimagined. It needs to be seen clearly. That’s the opportunity—and the responsibility.”
Together, EP+Co and VisitGreenvilleSC are setting out to reshape perception and drive action: increasing national awareness, strengthening emotional connection, and turning curiosity into commitment. The work will showcase a destination that doesn’t just surprise, it delivers. From a nationally recognized food scene and a thriving arts culture to unmatched access to the outdoors, Greenville offers more than a weekend getaway. It’s a place people choose, and choose again.
The partnership is designed to be fully integrated and built for impact. EP+Co will lead brand evolution and campaign development across channels, creating a scalable platform that builds over time and drives measurable results. The work will roll out in close collaboration with VisitGreenvilleSC and AlwaysOn Digital, with an emphasis on performance-driven optimization and sustained momentum over time.
