Saturday, December 6, 2025
  • Login
  • Register
Roastbrief US
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse
No Result
View All Result
Roastbrief US
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse
No Result
View All Result
Roastbrief US
No Result
View All Result

Entropico and Director Kaius Potter Celebrate Community and Culture in Square Australia’s Must-Watch Docuseries, ‘Good Neighbors’

Roastbrief by Roastbrief
November 26, 2025
in Entertainment
Reading Time: 4 mins read
A A
Entropico and Director Kaius Potter Celebrate Community and Culture in Square Australia’s Must-Watch Docuseries, ‘Good Neighbors’
Share on FacebookShare on Twitter

Looking for your next great restaurant, bar, or neighborhood stroll recommendation? Square and Entropico have released Good Neighbors, a compelling three-part docuseries directed by acclaimed filmmaker Kaius Potter. The series, described by Concrete Playground as equal measures of Parts Unknown, How I Built This and The Bear, spotlights the independent hospitality venues and entrepreneurs who form the backbone of Sydney’s most vibrant communities.

As a financial services and digital payments platform used by countless small businesses across the world, Square has long been embedded in the day-to-day realities of local restaurateurs, café owners, bars, and neighborhood shops. Good Neighbors builds on this connection, shining a light on the very business owners who use Square’s tools to run and grow their operations – from taking payments to managing staff, inventory, and day-to-day workflows.

Good Neighbors, hosted by chef Joel Bennetts, traverses iconic Sydney neighborhoods – from the Inner West to Bondi Beach – to explore the central question: what does it truly mean to be a good neighbor in the competitive world of hospitality?

The series is the latest release in a years-long partnership between Square and Entropico, and leverages Entropico’s expertise in longform storytelling, the team behind Netflix’s ONEFOUR: Against All Odds and ESPN/Disney+’s Lane Violation.

Director Kaius Potter, known for his culturally relevant, beautifully crafted films, brought his signature style to the project. Potter, who is self-taught by documenting the subcultures he was immersed in, leveraged his flair for intimate verité scenes, edgy camera movement and boundary-crossing mixed media, to tell the personal stories of resilience, generosity, and mutual support among venue owners like those at Happyfield, Lox In A Box, and Earl’s Juke Joint. 

“Diving into a long-form series to tell grassroots community stories was honestly a dream,” says director Kaius Potter. “The challenge was shooting in open venues that were buzzing the entire time. A curated mixed-media approach let us catch real moments as they unfolded. Interviews were shot digitally, but most of the b-roll was a mix of long-lens observation, up-close fisheye, 35mm photo bursts and 16mm film. Square backed that vision from day one, even when they couldn’t always see what we were capturing in real time, and the texture we captured feels like the truest, most tactile version of these neighborhoods.”

“The ‘Good Neighbors’ series perfectly embodies Entropico’s mission to fuse great advertising with great entertainment,” shares Entropico GM Kyle Blanshard. “This is a distinctive piece of brand storytelling because Square’s connection to these neighborhoods is so well established and genuine. Kaius Potter’s unique ability to connect with local culture and craft emotionally resonant stories makes this a must-watch heading into Sydney summer – a beautiful celebration of the collective spirit of Sydney. It’s high craft, authentic storytelling and real-world cultural impact for one of our favorite partners: Square.”

“Being a good neighbor is about more than business. It’s about showing up for your community,” says Square Creative Director Kae Yen Wong. “Sydney’s venues are the soul of their neighborhoods, creating spaces where people connect, belong and grow. Working with Entropico and Kaius helped us tell those stories in a way that truly captures that spirit.” 

“We ourselves are a community-first company that started in Sydney, so it’s been such a pleasure to celebrate other independent Sydney businesses that are pushing our collective culture forward,”  remarks Blanshard.

Watch Good Neighbors HERE. 

SQUARE CREDITS:
Creative Director: Kae Yen Wong
Art Director: Fin Wang & Steven Dupré
Copywriter: Edgar Acosta
Senior Producer: Naomi Nienaber
Associate Brand Manager: Remy Hayes-Webb
Creative Project Manager: Rene Malki

ENTROPICO CREDITS: 
Host: Joel Bennetts
Director: Kaius Potter
Executive Producer: Kyle Blanshard & Tim Burnett
Producer: Shaye Guillory
First Assistant Director: Kate North Ash
Director of Photography: Jack Birtles
First Assistant Camera: Dylan Jeffrey
Second Assistant Camera / Data Wrangler: Khoa Le
2nd Unit B-Roll : Tom Pennell
Gaffer: Nik Damianakis
Sound Recordist: Stuart Melvey
Runner: Hayden Nielsen
Photographer: Declan Blackall
Photographer’s Assistant: Ava Jones & Heidi Shih
Editor: Jodie Williams
Edit Assistant: Ange Scott
Graphics: Livio Maraniello
Grade: Sam McCarthy
Sound Mix / Composition: Rowan Dix 

Tags: EntertainmentEntropicoGood NeighborsSquare
ShareTweetPin
Previous Post

SKF launches a fully legal twist on early internet  file-sharing – for the planet

Next Post

Robotproof drives ambitious next chapter of global growth with the appointment of its first Global CEO and first Global Head of Client Services 

Related

Lionsgate Television Sends A Gladiator Convoy Through The Streets of LA
Campaign

Lionsgate Television Sends A Gladiator Convoy Through The Streets of LA

December 5, 2025
Lady Gaga Returns to the Sands of Copacabana
Entertainment

Lady Gaga Returns to the Sands of Copacabana

December 5, 2025
[yellow tail] Turns Up the Volume with “Good On Ya!” Vinyl Music Campaign
Campaign

[yellow tail] Turns Up the Volume with “Good On Ya!” Vinyl Music Campaign

December 4, 2025
Atomic 212° and Flinders University roll out ‘fearless’ Stranger Things campaign
Campaign

Atomic 212° and Flinders University roll out ‘fearless’ Stranger Things campaign

December 3, 2025
2025 Spotify Wrapped is Here!
Campaign

2025 Spotify Wrapped is Here!

December 3, 2025
Acast UK Launches Industry-First YouTube Program: Creates UK’s Largest Premium Audio and Video Podcast Offering
Entertainment

Acast UK Launches Industry-First YouTube Program: Creates UK’s Largest Premium Audio and Video Podcast Offering

December 2, 2025
Next Post
Robotproof drives ambitious next chapter of global growth with the appointment of its first Global CEO and first Global Head of Client Services 

Robotproof drives ambitious next chapter of global growth with the appointment of its first Global CEO and first Global Head of Client Services 

Sign up and get more benefits

Create a user account at roastbrief.us and get new benefits for free on our platform
  • Get the latest articles in your email
  • Manage your favorite content
  • Enjoy exclusive content just for you

Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry.
Privacy Policy
Send your press releases to: press@roastbrief.us

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

*By registering into our website, you agree to the Terms & Conditions and Privacy Policy.
All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse

2023 Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry. Privacy Policy Send your press releases to: press@roastbrief.us

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.