São Paulo, 2026 – ENGIE Brasil recently introduced sailor Tamara Klink as its new ESG ambassador. The partnership aims to reinforce the company’s commitment to the energy transition, the climate agenda, and the preservation of water resources. To mark the beginning of this journey, the new campaign, “The Same Energy”, created by Paim in partnership with ENGIE, captures the courage that unites both the company and the sailor in facing challenges, driving change, and strengthening their shared commitment to a more sustainable future.
The campaign is built around the connection between two worlds that may seem different at first glance but share the same core values. On one side is Tamara Klink—sailor, author, and a public figure known for openly expressing her passion, courage, and deep love for nature, which she has turned into both her life’s purpose and profession. On the other is ENGIE, a global leader in renewable energy generation, with sustainability at the heart of its strategy. Centered on the concept of “The Same Energy,” the campaign highlights how both are driven by similar values: commitment and purpose in tackling change to help build a more sustainable future.
“Tamara’s legacy has a very strong connection with our own journey through her ability to explore new paths, overcome major challenges, and create positive impact both locally and globally. These values are part of ENGIE’s culture and are reflected in our mission to accelerate a fair energy transition and advance a low-carbon economy,” said Thais Soares, Sustainability Director at ENGIE Brasil.
ENGIE and the sailor share common ground that extends beyond sustainability. They are united by shared choices, attitudes, and a vision for the future—qualities that led to Klink’s appointment as the brand’s new ESG ambassador.
“Our goal with this campaign was to highlight the genuine connection between ENGIE and Tamara. We didn’t simply want to place the brand alongside such a remarkable personality—we wanted to show why she was chosen. Both share a commitment to sustainability and the courage to challenge the status quo in order to build a better future. We wanted to find an authentic connection between them, and ENGIE gave us the freedom to portray that truthfully in the campaign. We’re extremely pleased with the result,” said Samir Arrage, Head of Creative at Paim United Creators.
