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Electric Theatre Collective Promotes Dean Robinson to Creative Director

Roastbrief by Roastbrief
August 2, 2023
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Dean was previously head of 3D for the last seven years

Electric Theatre Collective announces Dean Robinson as creative director. It’s been nine years since Dean started at Electric, having joined as VFX supervisor before taking on the mantle of head of 3D for the last seven years. Dean’s VFX knowledge and experience spans 20+ years, working alongside some of the biggest directors & clients in the industry on award winning campaigns. 

“Dean has been a huge part of the team for the last 9 years. He’s been so important in helping us get to where we are today and he’s instrumental in helping us continue with where we’re heading in the future. He’s continuously demonstrated impeccable taste and a knack for orchestrating complex pitches, working closely with clients, directors and our team. In his time as head of 3D, he’s seen the department grow, gaining some of the most impressive artists in the industry, but it’s now time for us to fully focus Dean on keeping Electric at the creative forefront.”  Said Jon Purton, MD. 

During his time at Electric, Dean has worked with huge talents. Most recently, his work alongside Megaforce for Apple – ‘Quiet the Noise’ is Emmy nominated. 

Dean’s background as an animator has seen him supervise some huge animation projects, alongside the likes of Sam Brown on Freeview – ‘Set Yourself Free’ and more recently, Virgin/O2 – ‘Volt’ with Rich Hall:

“Electric is a really exciting place to be. We’ve been making our best work over the last few years and continue to see some amazing opportunities. I’m excited to help push us even further” said Dean.

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