São Paulo, Brazil, October 2024 – Brands from Grupo Boticário continue to reap the rewards of their creative and market-relevant strategies. At the Effie Latam 2024, O Boticário and Vult, part of the Grupo’s beauty ecosystem, excelled at the Effie Awards Latam 2024, solidifying their status as the most awarded companies in the sector, with a total of 10 awards: 5 bronzes, 3 silvers, and 2 golds.
The winning campaigns addressed beauty-related themes, integrating actions with social and environmental impact while promoting diversity and sustainability. Notable awards include a bronze for “Negra y con mucho orgullo” and a silver for “Respeta mi cabello,” both from Vult; two bronzes for “Un llamado para el planeta Renacer”; two golds, one silver, and one bronze for “Día del Padre: ¿Hasta cuándo vamos a pensar que 5 días son suficientes?”; and a silver and a bronze for “Día de la Madre: las tormentas pasan, el amor permanece,” all from O Boticário.
These achievements reflect a consistent strategy of value generation and brand differentiation, combined with disciplined execution of unique campaigns focusing on innovation and relevance. “We are a group with a consumer-centered vision, aiming to create a real impact in people’s lives. Our campaign strategies stem from the desire to foster meaningful conversations and stimulate reflections on topics that enrich our territories and positions. We act to promote new behaviors and social transformation, recognizing the importance of being part of the culture and time we live in. Thus, our mission goes beyond offering quality products; we want to propose relevant conversations and generate a positive impact on people’s lives,” comments Marcela De Masi, Executive Director of Branding and Communication at Grupo Boticário.
This success is the result of collaborative efforts between the brands and their agencies: AlmapBBDO, Druid Creative Gaming, GUT, and SoWhat, which share these awards with O Boticário and Vult. Additionally, this year, the brands also won Lions at the Cannes Festival 2024, reaffirming Brazil’s presence in the global creativity landscape, with a Silver Lion and two Bronze Lions, as well as winning ten additional awards at the MMA Smarties for campaigns by Vult, O Boticário, and Quem disse, Berenice?
Complete list of Grupo Boticário winners:
Effie Awards Latam 2024
Brand Content (Products)
- Vult: “Muy negra con mucho orgullo,” by AlmapBBDO Brazil for Vult. Brazil – Bronze
- O Boticário: “Un llamado para el planeta Renacer,” by AlmapBBDO Brazil for O Boticário. – Bronze
Positive Impact – Environmental – Brands
- O Boticário: “Un llamado para el planeta Renacer,” by AlmapBBDO Brazil for O Boticário. Collaborating agency: Rede Globo Brazil. Brazil – Bronze
Positive Impact – Social Good – Brands
- Father’s Day O Boticário: “¿Hasta cuándo vamos a pensar que 5 días son suficientes?” by AlmapBBDO Brazil for O Boticário. Brazil – Gold
- Positive Impact – Diversity and Inclusion
- Father’s Day O Boticário: “¿Hasta cuándo vamos a pensar que 5 días son suficientes?” by AlmapBBDO Brazil for O Boticário. Brazil – Silver
- Grad in black / respeta mi birrete, de Gut Brasil para Vult. Agencias contribuyentes: Wolf Wolf Brasil/Dendezeiro Brasil. Brazil – Silver
Seasonal Marketing (Products)
- Father’s Day O Boticário: “¿Hasta cuándo vamos a pensar que 5 días son suficientes?” by AlmapBBDO Brazil for O Boticário. Brazil – Bronze
Youth Marketing
- Mother’s Day O Boticário: “Las tormentas pasan, el amor permanece,” by AlmapBBDO Brazil for O Boticário. Brazil – Bronze
Retail (Products)
- Father’s Day O Boticário: “¿Hasta cuándo vamos a pensar que 5 días son suficientes?” by AlmapBBDO Brazil for O Boticário. Brazil – Gold
- Mother’s Day O Boticário: “Las tormentas pasan, el amor permanece,” by AlmapBBDO Brazil for O Boticário. Brazil – Silver