Sunday, May 18, 2025
  • Login
  • Register
Roastbrief US
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse
No Result
View All Result
Roastbrief US
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse
No Result
View All Result
Roastbrief US
No Result
View All Result

EDELMAN APPOINTS NEW U.S. CREATIVE AND STRATEGY CHIEFS

Roastbrief by Roastbrief
July 28, 2022
in Agency
Reading Time: 2 mins read
A A
EDELMAN APPOINTS NEW U.S. CREATIVE AND STRATEGY CHIEFS
Share on FacebookShare on Twitter

Vets Jordan Atlas and Melle Hock promoted to new roles and will form a creative and strategic leadership unit

Edelman today promoted two of its execs into top U.S. leadership roles. Jordan Atlas, who previously served as chief creative officer of Edelman West, steps up to U.S. chief creative officer, and Melle Hock, former EVP-global strategy director, becomes U.S. chief strategy officer. The pair will form a new creative and strategic leadership unit aimed at driving growth for the agency’s clients.

During their combined tenure of more than two decades at the agency, Atlas and Hock built new teams and regional capabilities from the ground up and steered some of its most notable campaigns and brand efforts. Atlas was the company’s first Southern California-based creative and worked on ideas such as the Taco Bell Hotel and the more recent “Pay With Change” campaign for Sports Illustrated that required every advertiser within its Swimsuit Issue to promote gender equity, not product.

“Jordan is an amazing leader whose body of work demonstrates his leadership and belief in ideas that earn their way into culture, and impact society,” said Global Chief Creative Officer Judy John in a statement. “He is the complete package of creativity, optimism, ambition and humanity that inspires everyone around him.”

Hock has built Edelman’s strategy team across its Unilever business and drove ideas such as Dove’s backing of the Oscar-winning short She’s also worked on other major accounts film “Hair Love,” as well as campaigns tackling toxic social media culture around girls, “Naked Truth” and “Selfie Talk.” including, Samsung, eBay, Microsoft, EPC and Church & Dwight.

ShareTweetPin
Previous Post

FCB New York Promotes Suzanne Santiago to Managing Director

Next Post

Publicis Sapient to double workforce in two years

Related

Migrante Expands to Europe, Art, Creativity And An Interview
Agency

Migrante Expands to Europe, Art, Creativity And An Interview

May 16, 2025
Global Recognition for KPN and Dentsu Creative: Dave Frauenfelder Wins CMO Pencil at The One Show for ‘A Piece of Me’
Agency

Global Recognition for KPN and Dentsu Creative: Dave Frauenfelder Wins CMO Pencil at The One Show for ‘A Piece of Me’

May 16, 2025
Three UK brings a ‘Glow’ to the nation with the launch of a new brand campaign for customers
Brands

Three UK brings a ‘Glow’ to the nation with the launch of a new brand campaign for customers

May 16, 2025
Boticário combines viral social media trends and launches its first coloring book, inspired by the brand’s fan-favorite body splashes
Agency

Boticário combines viral social media trends and launches its first coloring book, inspired by the brand’s fan-favorite body splashes

May 16, 2025
Risqué and Chilli Beans pay tribute to iconic women in new campaign with mural in Batman Alley
Agency

Risqué and Chilli Beans pay tribute to iconic women in new campaign with mural in Batman Alley

May 16, 2025
Saylor Expands into Trailers with Award-Winning Editor Anaïs Bimpel as New Creative Director
Agency

Saylor Expands into Trailers with Award-Winning Editor Anaïs Bimpel as New Creative Director

May 16, 2025
Next Post
Publicis Sapient to double workforce in two years

Publicis Sapient to double workforce in two years

Discussion about this post

Sign up and get more benefits

Create a user account at roastbrief.us and get new benefits for free on our platform
  • Get the latest articles in your email
  • Manage your favorite content
  • Enjoy exclusive content just for you

Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry.
Privacy Policy
Send your press releases to: press@roastbrief.us

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

*By registering into our website, you agree to the Terms & Conditions and Privacy Policy.
All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse

2023 Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry. Privacy Policy Send your press releases to: press@roastbrief.us

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.