Export Development Canada (EDC) is encouraging health and wellness businesses to think outside the box at CHFA NOW Toronto, while using what’s inside the box as proof.
The “Packed with Proof” DOOH series coincides with CHFA NOW Sept 25-27, Canada’s largest trade show dedicated to natural, organic and wellness products. The financial crown corporation is transforming its signature blue cargo container into a showcase of customer success, drawing on the international growth of EDC customers Café William, Three Farmers and Blume.
Building on the 2026 Nothing Can Contain Us campaign, the activation shifts the focus inside the container, where oversized boxes branded with customer logos take centre stage. Across a mix of static and animated executions, the creative turns a familiar symbol of trade into proof that brands already known to CHFA attendees are finding success beyond Canada’s borders.
The targeted executions around the Enercare Centre aim to engage attendees before they reach an EDC-sponsored booth inside the venue.
McCann Canada is EDC’s creative agency partner for the campaign. Media Experts is the media partner.
