Ecology has debuted a carbon drain sign on Kingsland Road, Shoreditch, as part of its new Earth Day (April 22) campaign, entitled “The power of possible”.
A campaign planned by the media agency Electric Glue and designed by the creative agency Enviral, the sign measures 161 m² and will absorb four tonnes of CO2 from the air.
It reads: “A climate ad that sucks as much as this one? Possible.”
According to Ecologi, the sign will leave a net emission of 2.1 tonnes, after having reported production emissions.
The brand worked with blowUP Media to produce the banner and will use a technology called Pureti that uses natural sunlight to break down harmful emissions.
The sign will be appears from April 18 to May 29 and can remove up to 40% of the pollutants it comes in contact with.
After six weeks, PVC waste from the sign will be burned at high temperatures to generate superheated steam to power a turbine and produce electricity.
Metal from the combustion process will be recycled and ash will be used in road construction and road construction.
The agency will also launch a TV commercial for Earth Day, with Dragon nestinvestor Steven Bartlett.
The ad shows Bartlett holding a monologue for the camera about collective action against climate change, when a group of people walk behind him.
He says: “People say we can not tackle the climate crisis alone, but we believe it is possible if we work together.”
The ad ends with the Ecology logo and the slogan: “Climate action at hand”.
Adam Boita, Marketing Manager at Ecologi, said: “We want to show how the media can be a force for good.
“By harnessing the power of collective action, we can turn climate change together.”
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