These days, no one can afford to buy a home. This is a massive societal problem that eBuilt by Clayton solves at the perfect moment. Rather than shying away from the affordability crisis, we face it head on and call out the absurdity of it all by showing the beautiful, imperfect moments of life, and posing the simple question, “is this too much to ask for?”

- Credits:
Brand: Clayton Homes - Campaign Title: A Simple Ask
- Agency: Standard Practice
- CD/Art: Matt Alexander
- CD/Art: Nate Bruning
- CD/Copy: Myles Rigg
- CD/Copy: Steve Dolan
- Producer: Andrew Campbell
- Director: Spencer Creigh
- Director of Photography: Dustin Lane
- Edit: Mondial Creative Labs
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