Mumbai, 5th June, 2025: This World Environment Day, EatSure, the “Foodcourt on an App” and flagship D2C platform of Rebel Foods, world’s largest internet restaurant company,”is serving up more than just delicious meals- it’s serving a purpose. In celebration of the planet and our collective responsibility toward it, EatSure will be distributing over 15,000 stainless steel straws to customers who order from the EatSure app or website across India’s metro cities starting June 5.
Customers will have the option to add the straw at checkout for a nominal charge of ₹15. This opt-in model encourages intentional consumption, ensuring each straw reaches someone who truly values and uses it – reducing waste while supporting the cost of sustainability.
Crafted from durable, food-grade stainless steel, these reusable straws are more than just a handy accessory—they’re a symbol of mindful living. A small but impactful way to cut down on single-use plastics, they align with EatSure’s growing commitment to everyday sustainability.
Akash Agarwal, Head – Growth and Online Distribution – EatSure at Rebel Foods, shared his thoughts on the initiative: “At EatSure, we believe that food delivery should be a force for good. World Environment Day reminds us that every small choice matters. With this initiative, we’re not just offering a sustainable alternative; we’re inspiring a shift in consumer habits-one order at a time. Sustainability isn’t just a seasonal campaign for us-it’s a long-term mindset. We’re proud to serve not just food, but values that nourish the future.”
This campaign builds on the momentum of EatSure’s ongoing sustainability efforts- encouraging customers to make thoughtful choices that extend well beyond one day of the year.
Whether you’re sipping on a smoothie, enjoying a cold shake, or simply taking a step toward a greener lifestyle, EatSure is making sure your experience is memorable and meaningful. This stainless steel straw isn’t just a purchase-it’s a simple yet powerful invitation to sip sustainably.
So this World Environment Day, celebrate responsibly. Sip consciously. And raise a (reusable) straw to a better tomorrow—with EatSure.
EatSure brings to India a first-of-its-kind experience with its “Foodcourt on an App” philosophy, where it allows consumers to order from multiple trusted restaurants in one single order without any hassle. This way, regardless of tastes, moods, or preferences – families, couples, groups and even individuals can order meals of their choice, and enjoy eating together as all the food from different restaurants will be delivered in one go. EatSure follows world-class safety measures and best-in-class standards, including 200+ quality checks, HACCP-certified kitchens, tamper-proof packaging, top-quality ingredients, and more. EatSure serves across different category-leading trusted 15+ restaurants such as Faasos, Wendy’s, Behrouz Biryani, OvenStory Pizzas, Sweet Truth, Lunchbox brands. EatSure is currently available across 80+ cities of India.
Rebel Foods is the world’s leading internet restaurant company, home to brands such as Faasos, Behrouz Biryani, Oven Story Pizza, The Good Bowl, Sweet Truth, Wendy’s, and more. With over 450+ kitchens across 70+ cities, Rebel Foods has developed its full-stack technology – Rebel OS – through which multiple brands are launched and scaled up in a very short period. Through the Rebel Launcher, powered by Rebel OS, the company has launched over 25+ brands and expanded aggressively all across the country. Rebel Foods currently operates 45+ brands across multiple countries – India, the United Arab Emirates (Dubai, Abu Dhabi, Sharjah) and the United Kingdom.
