Dunn&Co Releases New Work For Sonny’s BBQ

The new campaign from Sonny’s BBQ, “It’s Always Sonny’s Here,” is the restaurant’s first major brand campaign since Dunn&Co landed their business last year. This campaign, inspired by BBQ culture and modern Southern living, represents the beginning of a new chapter that celebrates its past and embraces the future. As one of Southeast’s beloved barbecue chains since the 1960s, Sonny’s BBQ understands the importance of providing a welcoming experience tailored to the diverse needs of its customers. 

“It’s Always Sonny’s Here” opens with scenes of family gatherings, friends enjoying BBQ, and the relaxed Southern lifestyle. Central to these moments is the iconic Sonny’s BBQ cup. Whether on a desk, kitchen counter, or used as a coin jar, it symbolizes the brand’s integral role in everyday life. This cup travels with guests—from family BBQ nights to work, school, and home—allowing them to carry a piece of Sonny’s and the BBQ spirit wherever they go, beyond the restaurant experience.

“When we signed on to work with Sonny’s BBQ last year, we knew we wanted to do something big for the legacy brand. We’re incredibly proud to be bringing their brand’s story to life with this campaign,” said Troy Dunn, President and CCO at Dunn&Co. “We didn’t think of it as just creating a new ad platform; we’re introducing a new lifestyle with Sonny’s BBQ at the center of it all.”

• Credits:
• Client/Brand credits
• Client Name- Sonny’s BBQ
• Chief Executive Officer – Jamie Yarmuth
• Chief Brand Officer – Peter Frey  
• Director Brand Management – Katie Love  
• Brand Manager, Menu Strategy – Katelyn Moré
• Sr. Manager, PR and Communications – Montana Coleman
• PR and Communications Specialist – Elena Santana
• Multimedia Designer – Daniela Sora
• Social Media Specialist – Daniel Jenkins
• Manager, CRM & Loyalty – Payton Young
• Agency credits
• Agency Name – Dunn&Co.
• President/Chief Creative Officer – Troy Dunn
• Executive Creative Director – Tor Lemhag
• Creative Directors –  Max Dempster and Stephanie Morrison
• Associate Creative Director (Art) – Mitch Feikert 
• Associate Creative Director (Copy) –  Adam Lichtenstein
• Account
• VP, Client Services – Melissa Ebanks  
• Account Supervisor – Jessica Hall
• Account Coordinator – Maddie Urso
• Strategy
• EVP, Strategy – Kamden Kuhn
• Associate Director, Brand Strategy – Rylie Nightengale  
• Digital Media Supervisor – Bri Wagner
• VP, Media – Heather Bruce
• Senior Media Manager – Bryce Bateman
• Production
• Production Company – AMD Films Inc.
• Director – Erik Curtis
• Production Company Producer – Eric Senis
• Photography – Erik Curtis
• Editing/Post Production/Special Effects
• Editor – Christa Savio
• Post Production Company – Dunn&Co.
• Audio – Sound Asylum