Integrated marketing agency Hello has been appointed as lead creative, earned and social lead agency for Dry July Foundation, ahead of the 2026 campaign.
The remit puts Hello at the centre of the campaign’s push to grow participation and fundraising, with a brief to create a cultural moment that reconnects Australians with the cause.
Gillian Odbert, CEO at Dry July Foundation, said: “Hello brought a genuinely fresh perspective to the brief. Their creative instincts and understanding of what makes audiences take notice and act, gave us real confidence they’re the right partner for this campaign. We’re looking forward to what we’re about to make together.”
Sam Kelly, CEO of Hello, said: “Dry July has evolved beyond a charity initiative to become one of the most iconic moments on the Australian calendar. We’re thrilled to have the opportunity to work with such a meaningful organisation to drive awareness, participation and impact, with the ambition of making an even bigger difference in 2026.”
The partnership is already underway, with campaign activity set to launch in June 2026.
