Drontal, the trusted name in parasite protection for cats and dogs, has unveiled a new pan-European campaign that puts pet people firmly at the heart of the story. Created by award-winning branding agency WMH&I, the campaign empowers owners to feel in control of parasite protection while celebrating the gloriously messy, joyful reality of life with pets.
Celebrating Real Pet Life
Life with pets is never picture-perfect. From split poo bags to muddy paw prints on freshly cleaned floors, pet people understand that chaos is part of the joy. The new Drontal campaign embraces these everyday truths, showing pets living their best lives while their humans do their best to keep up.
This unapologetic celebration of pet life positions Drontal as the pet people’s champion: offering fuss-free, trusted parasite protection, while owners handle everything else that comes with loving their companions.
The campaign’s strategy is rooted in the simple insight that pet people wouldn’t change the realities of pet ownership for the world. By championing these relatable, often unglamorous moments, Drontal demonstrates its commitment to being on the side of real pet people. Those who go above and beyond to ensure their pets’ health and happiness.
A Trusted Partner for Pet People
The campaign rolls out across TVC, point-of-sale, and out-of-home platforms, spanning key European markets including the UK, Poland, Italy, and France. Each execution brings to life the bond between pets and their people through a series of lively, humorous vignettes. From dogs commandeering the sofa to cats ruling the kitchen table, the creative showcases that while pets may run the show at home, Drontal ensures owners can confidently take control of parasite protection.
“Pet people already juggle the daily ups and downs of life with their furry companions,” said Mark Nichols, Creative Director WMH&I. “Drontal takes one worry off their list by providing parasite protection that’s as reliable as it is hassle-free. This campaign is about recognising and celebrating them — the unsung heroes of pet life.”
With this bold creative direction, Drontal cements itself as not only the professional choice in parasite care, but also the brand that truly understands and champions pet people.
