She succeeds David Kolbusz, who will depart mid-May
Accenture Interactive creative agency Droga5 London has named executive creative director Shelley Smoler as its new executive creative officer (CCO) taking over from the outgoing David Kolbusz.
Smoler, who has been with the agency since 2017, will step up to lead the agency’s creative department when Kolbusz leaves in mid-May for a new role outside Accenture Interactive in America.
She will be tasked with leading Droga5 London’s commitment to “creating purposeful, cultural defining work across new mediums with creativity and brand purpose at the core,” the agency explained, working with its clients such as Amazon, Brewdog, Diet Coke and Vestiaire Collective.
In a statement, Bill Scott, CEO of Droga5 London and managing director at Accenture Interactive in the U.K & Ireland, described Smoler as “an exceptional leader who is fearless, compassionate and selfless in equal measure.”
He continued: “She will leave no stone unturned to push the creative product from conception to delivery, driving her teams and her clients to make the work the best it can be. But in so doing, she only leads by example and coaches those around her on where she thinks the work needs to go. She has a unique skill of not only making the work better, but the people around her better. I can think of no-one more prepared and more deserving for this role.”
Smoler added that she was “incredibly proud of the work I’ve been a part of.”
She continued: “There is no reward more satisfying than seeing the bravery of my colleagues and clients redefine the conventions of an industry I love. My ambition as Droga5 London’s chief creative officer is to take the conceptual magic of Droga5 and combine it with Accenture Interactive’s formidable capabilities to create a kind of supercharged clay that my teams can mold into ideas unlimited by any definition of category, genre or medium. Campaigns that are recognized beyond the confines of the advertising world and that surprise, delight and move the people who experience them.”