The agency Droga5 designed and produced an interactive conceptual experience that will bring people to an immersive installation with Meta AI, Meta’s artificial intelligence assistant. The event takes place in São Paulo today, April 4th, at MIS, the Museum of Image and Sound, and celebrates the growing relevance of AI in people’s daily lives.
Since the last quarter of 2024, Meta AI has been available on Meta’s apps in Brazil (WhatsApp, Instagram, Facebook and Messenger). The AI assistant enables people to learn, perform tasks and create content in the palm of their hand.
To illustrate the AI assistant’s infinite capacity for interaction, the experience – produced with Smarters technology – will display an endless conversation between two devices connected to Meta AI. And to reinforce the need for human interaction, a QR code will be available, inviting people to participate in the conversation with different prompts and showing that the collaboration between human intelligence and artificial intelligence can deepen the conversation and transform it into something even more powerful.
“We believe that artificial intelligence is a powerful tool when combined with human knowledge and creativity. Our goal with Meta AI is to make the tool naturally integrate into people’s daily lives through conversations, enhancing ideas and optimizing tasks,” says Meta’s Marketing Director for Latin America, Beatriz Bottesi.
The installation was designed and produced by Droga5, which has been working on different projects together with Meta’s marketing team that will be launched throughout 2025, focusing on communicating the use and unique aspects of the company’s artificial intelligence assistant.
“Bringing this project to life with Meta was truly meaningful for us. We turned this into our main motivation to materialize the brand’s creative vision through an immersive experience never seen before. With human intelligence at the center of all these connections, we are able to prove that artificial intelligence can be a tool to facilitate and amplify the potential that already exists within people,” adds (ECD) Executive Creative Director at Droga5, Renata Leão.
Droga5 Creative Agency: Droga5 CEO/Creative Chairperson: Felipe Simi Co-CEO: Brisa Vicente CCO: Rafael Ziggy Chief Design Officer (CDO): Diego Limberti Head of Design: Marina Cota Executive Creative Director (ECD): Renata Leão Creative Leader: Lucas Antunes Art Director: Renan Valadares Copywriter: Matheus Rocha COO: Felipe Belinky Chief Business Officer: Renata Cintra Head of Account: Daniel Mason Account: Alex Amorim Chief Production Officer: Larissa Kubo Head of Production: Stella Gafo Project Leader: Thais Bonizzi Project: Daniela Giannonni Chief Impact Officer: Gabriela Rodrigues Chief Strategy Officer: Ana Cortat Head of Strategy and Data: Mariana Cordeiro Strategy Leader: Joaquim Trajano Strategy: Wallan Firmo Data Leader: Matheus Facci Data: Lídia Bussiman Head of Broadcasting: Fabiane Abel Broadcast Manager: Luisa Marcomini Broadcasters: Nanna Galli and Manuela Frederigue Motion: Patricia Lima and Lucas Gianeri
Partners: Smarters Co-CEO: Samir Ramos Co-CEO: Pietro Bujaldon Chief Project Officer: Diego Bujaldon Chief Operation Officer: Cesar Gnecchi Software Engineer / API Developer: Santiago Oliveira Front-end Engineer: Eduardo Bittencourt Operations Team Coordinator: Luisa Lucchesi UX Designer: Felipe Tadashi Yoshida UX Writer: Maria Vitória Lima QA Analyst: Vitor Brito, Rebeca Yp Wah Mak and Juliana Leal Project Owner: Natália Benites PMO Manager: Felipe Cesar Business Intelligence Analyst: Andressa Bissoli NLP Linguist/Intentions: Túlio D’El-Rey, Thiago Cordero de Oliveira and Pedro Schimidt Flows Analyst: Danilo Tadanori Shinzato and André Gorgen
Haute Founder: Bruno Gonçalves Dias Project Manager: Giovana Viscardi Account: Julia Ribeiro Production: Fabio Concon, Pedro Sofia and Alice Guimarães Set Design: Quântica Projection: Antídoto Tecnologias Interativas
Fluxa Filmes Executive Production / Account – Fernanda Prestes Content Director – Claudia Alves Photography Director – Cristiano Machado Camera Assistant – Rafaella Arcuschin Photographer – Ilana Bar Sound Technician – Camila Braune Logger / Colorist – Matheus Maia Production Assistant – Beatriz Pimentel Ferreira
Evil Twin Music and Creative Direction – Peter Sauces, André Faria, Murilo Faria. Music Production – Peter Sauces, Murilo Faria, André Faria, Chico Reginato, Luiz Ortega and Thales Castanheira. Finishing – Rafael Vieira, Gustavo Boselli, André d’Avila and Paulo Ribeiro Executive Production and Account – Juliana Tangary, Thaís Becker, Letícia Brito, Manoella Coelho da Fonseca
Clients (Approving) – Meta Marketing Director Latam – Beatriz Bottesi Head of Consumer Marketing – Andrea Faccio Consumer Marketing Manager – Beatriz Cury Head of Creative, International – Paula Cristalli Creative Director – Renata El Dib Program Manager – Raphaella Martins Antonio Experience Producer – Fernanda Fonseca
2023 Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry.
Privacy Policy
Send your press releases to: press@roastbrief.us
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
