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DREAMS ANNOUNCE ‘DREAMS TEAM’ AMBASSADORS TO CELEBRATE 365 SLEEPS TO GO UNTIL PARIS 2024 OLYMPIC GAMES

Roastbrief by Roastbrief
July 27, 2023
in Brands, Campaign
Reading Time: 2 mins read
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Thursday 28th July, 2023, High Wycombe: As proud Official Sleep Partner of Team GB, Dreams, the UK’s leading bed retailer, is celebrating 365 sleeps to go until the Paris 2024 Olympic Games by announcing a Dreams roster of Team GB ambassadors.

With just a year to go until the performance of a lifetime in Paris for Team GB, Dreams will support their roster of extraordinary ambassadors on their journey. This Games is the closest to home since London 2012 and the first time fans will be able to pack out the stands since the Covid-19 pandemic, so supporting athletes in their preparations is as important as ever.   

The Dreams Team is made up of double Olympic champion Tom Dean MBE, who is on a mission to become the most-decorated Olympic swimmer in history; Mallory Franklin, canoeist, who paddled her way to Silver at Tokyo 2020; Joe Fraser, gymnast, who has overcome adversity and beat injury to make his bid for next year’s team, and Emily Campbell, weightlifter, who became Team GB’s first ever female weightlifting medallist when she won silver in Tokyo.

Sleep is an integral part of an athlete’s meticulous training regime, essential for both performance, recovery, and mental resilience. Dreams is a trusted partner providing support for Team GB athletes in Paris with a sleep pack, which includes cooling pillow protectors that help regulate temperature, mattress toppers for supreme comfort, as well as eye-masks. 

To get to know the Dreams Team better and find out about their sleep habits, visit: Dreams Team – The Sleep Matters Club.

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