Dotted Line Agency has appointed Jean-Pierre Bovie executive creative director.
Bovie brings more than 20 years of creative leadership across retail, healthcare, CPG, nonprofit, entertainment and public-sector work. His experience spans brand platforms and integrated campaigns for The Coca-Cola Company, Walmart, Meijer, Children’s National Hospital and the Centers for Disease Control and Prevention.
He joins Dotted Line from The Distillery Project in Chicago, where he served as creative director. Across his career, he has also held senior creative roles at Weber Shandwick, Bohan Advertising, RP3 Agency, GMMB, The Martin Agency and Discovery Channel, shaping work across broadcast, digital, social and experiential channels. The move also marks a return to Richmond, where he spent much of his early career.
In the role, Bovie will partner with teams across strategy, media and data to develop creative that pushes beyond expected solutions into strategically grounded, platform-level creative. Bovie will set the agency’s creative standard across briefs, brainstorms and reviews in pursuit of unforgettable work that drives real business outcomes. Mentorship will sit at the center of his role, with a focus on talent at every level and a creative culture with a clear shared bar. He will also bring the agency’s strongest ideas into new-business conversations and client relationships.
Bovie will report to Dotted Line founder and CEO Lauren Sweeney.
“JP brings exactly the kind of experience, instincts and calm confidence that takes creative work to a whole new level,” said Lauren Sweeney, founder and CEO of Dotted Line Agency. “I’ve seen what he’s built for major brands, and I’m eager to see what he builds with our team. This agency is about to do the best work of its career.”
