DoorDash, the largest food delivery platform in the US, is making the holiday hustle a whole lot easier (and sneakier) with its new campaign: “No One Has to Know.”
Aligning with the platform’s annual holiday sales event, DoorDash has created a 360 campaign to shed light on the guilt some people may feel about using DoorDash during the holiday season. From forgotten gifts to burnt cookies, the campaign highlights how DoorDash makes it so easy and affordable to win the season that users probably don’t want anyone knowing they used them.
Directed by Win Bates of Tool and production partner MikeTeevee, “No One Has to Know” consists of three films that showcase how you don’t want people to know how easy and affordable it was to win the holidays with DoorDash.
The first spot, Caroler, opens with a dad slyly ordering a pair of headphones as a holiday gift, only to be caught red-handed by his family, who mistake the delivery driver for a festive caroler. The DoorDash driver saves the day by breaking into an off-key rendition of “Silent Night,” delighting the family before leaving the gift on the porch to be discovered later.
The first spot rolled out in late November with the final spot going live on Friday, December 6th.
“As a disgruntled parent who hates cooking, shopping and having to interact with strangers in general, I love DoorDash and was excited to receive the boards,” said Win Bates of Tool.
CREDITS: CREATIVE CREDITS Agency: Superette, The Creative Studio at DoorDash Julio D’Alfonso, Group Creative Director Rafael Segri, Group Creative Director David Povill, Creative Director, copywriter Dave Cuccinello, Creative Director, Art Director Robert Cuff, Creative/Writer Sarah Saltonstall, Creative/Art Director Eli Velez, Managing Director Alissa Sheely, Senior Manager, Business Lead Mollie Solon, Senior Project Manager Avalon Murray, Senior Brand Designer Ray Ramirez, Designer Erin Woolf, Copywriter Nicole Caldwell, Copywriter
Brand and Marketing: DoorDash Kofi Amoo-Gottfried, Chief Marketing Officer Renaldo A. Chapman, VP Brand & Creative Gina Igwe, VP Consumer Marketing Pete Sergel, Director Marketing, US Marketplace Catherine Fagan, Senior Manager, Consumer Marketing, Occasions Erica Eppolito, Associate Marketing Manager, Consumer Marketing, Occasions Adam Ornelas, Senior Manager, Influencer Marketing Patrick Comeau, Manager, Brand Social Kelsey Blodget, Sr. Manager, Consumer Content Marketing Emery Barnes, Associate Manager, Brand Social Evelyn Lopez Mendoza, Director, Consumer Growth Marketing Nathan Dinh, Senior Manager, Consumer Growth Marketing Malcolm MacLeod, Manager, Consumer Growth Marketing Kaj James, Consumer Growth Marketing Regina Paul, Senior Manager, Consumer Communications Cristen Milliner, Manager, Consumer Communications
Production Partner MikeTeeVee Director – Directed by Win Bates of Tool Executive Producer – Ellen Utrecht Producer – Stacey Kawahata Producer – Kyrie Howard Post Producer – Lola Thomas Post Producer – Thijs Bazelmans Line Production Company: Hummingbird Content Studio Managing Partner / EP: Olivia Berlin Director of Sales / EP: Becky Jungmann Edit House: Work Editorial Editor – Chris O’Brien Audio Company – DaHouse Composer: Lucas Mayer Music Producers: Lucas Mayer & Silvinho Erné Mix and Master: Rodrigo Deltoro Executive Producer: Carol Masseti Colorist: Asa Fox VFX: Ben Morse
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