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Door G Launches New England’s Largest Virtual Production Wall

Independent Creative Production Studio Leverages Virtual Production, AI, And Agile Workflows To Build Immersive Video Experiences

Roastbrief by Roastbrief
March 4, 2025
in Brands, Innovation
Reading Time: 3 mins read
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Door G Launches New England’s Largest Virtual Production Wall
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East Providence, RI — Door G, a new independent creative production studio, leverages virtual production, emerging AI solutions and agile workflows to build immersive video experiences. Door G’s creative and technical team brings bold ideas to life with unprecedented quality, efficiency, and control. Collaborating with agencies, brands, and filmmakers, the studio’s new LED virtual production wall, the tallest in New England, removes the constraints of time, location, and logistics.

Click here to watch the launch video highlighting some of Door G’s capabilities.

Story first. Tech forward:

Door G’s advanced virtual production studio is where physical sets and digital environments blend seamlessly on a massive 56-foot-wide, 14-foot-tall, “J-shaped” LED wall. Powered by Door G’s Virtual Art Department (VAD) of industry-leading artists and technologists, the stage brings immersive digital worlds to life—from hyper-realistic settings to fantastical landscapes. The studio eliminates the constraints of traditional locations while minimizing the need for complex post-production. Production processes are more efficient and more sustainable, a cornerstone priority for Door G. Developed in collaboration with Mo-Sys, INFiLED, NVIDIA, and Brompton, Door G’s virtual production stage integrates with Unreal Engine to enable this sustainable storytelling approach.

Ideas at the speed of technology:
Door G’s commitment to pushing the boundaries of creativity extends beyond virtual production. The studio also specializes in creative development, traditional production, post-production, studio rentals, and AI consulting, offering comprehensive services to meet the diverse needs of its clients. “We started Door G not just to leverage emerging technologies but to do imaginative storytelling that wasn’t possible a few years ago,” says Steve Rosa, CEO of (add)global, Door G’s parent company. “We’re going to push boundaries with our partners–filmmakers, brands, and agencies–to keep creating new worlds of possibilities in our studio.”

Tax incentives and location advantages:

Located just 12 miles from Rhode Island T.F. Green International Airport and within driving distance of Boston, New York, and Connecticut, Door G offers unmatched convenience. Coupled with Rhode Island’s tax credit incentives, Door G presents a cost-effective, strategic advantage for the New England production community. By minimizing travel and physical set construction, virtual production lowers the carbon footprint of traditional shoots. Clients using the space are likely to see a significant reduction in travel costs and a threefold increase in content output compared to conventional production methods. 

Door G also invites companies and groups to utilize its studio as a location for memorable meetings, podcasts, presentations or events. For more information or to schedule a tour, visit www.door-g.com.

Tags: BrandsDoor Ginnovation
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