Detroit, MI – January 13, 2025 – Today, Doner, part of Stagwell (STGW), announces it has hired Brad Emmett and Rob Legato as EVP, Executive Creative Directors. Their remit includes leading and strengthening Doner’s creative work, as well as fostering new client relationships. In their newly created roles, the duo will work across Doner’s full client roster, which includes a diverse portfolio of brands from Zyrtec to Hackensack Meridian Health to Stellantis.
“As an agency founded and headquartered in Detroit, we are committed to investing in top local talent. Welcoming Brad and Rob back to Doner reflects that mission,” said DeMuth, who also serves as Chair and CEO of the Doner Partners Network (DPN).
Emmett and Legato rejoin Doner from McCann Detroit where they led creative efforts for General Motors, including the Will Ferrell “No Way Norway” and Mike Myers “Dr. EVil” Super Bowl campaigns. They’ve also led creative efforts for iconic brands including Alfa Romeo, JBL and U.S. Bank. Together, their work has been recognized by Cannes Lions, Webbys, One Show and the Clio Award Hall of Fame.
“I’ve grown so much from partnering with CEOs, top creative leaders, and, of course, my teams. I look forward to continuing that same spirit of collaboration back at Doner,” said Emmett. “The agency’s diverse portfolio of brands has always impressed me, and I look forward to working with the team to create new work that moves the needle for clients.”
“Something exciting is happening around every corner at Doner, and I’ve missed that. I’m thrilled to rejoin the team as it turns the page on a new chapter in its legacy of creating groundbreaking work for brands at the intersection of Modern and Main Street,” added Legato.
This news comes on the heels of Doner announcing its #HireDetroit initiative allocating over
$1 million incrementally to hire top Detroit-based talent. In addition to these two hires, Doner added 11 other members as part of this initiative.
Both Emmett and Legato begin in their roles immediately.
About Doner
You’ll find us at the intersection of Modern + Main Street. It’s where we help Main Street brands compete in the modern marketplace and Modern brands scale by connecting with everyday people. Our clients include Coca-Cola’s fairlife, Stellantis (Chrysler, Dodge, Jeep, Ram, FIAT, Alfa Romeo), The UPS Store, McDonald’s, Poland Spring, Saucony and more. We’re on a simple mission to unite people in an increasingly fragmented world, backed by equal parts magic (world-class strategy, creative and design) and machine (data-driven decisioning, efficient production studios and scale). To learn more about Doner and see some of our work, visit doner.com.
