- Dollar Shave Club is doubling down on its no-holds-barred, truth-telling roots and taking aim at Big Razors with a hilariously bold new campaign, dubbed the “Bullshit Meter.”
- Centered around a bullshit sifting device that calls out all the nonsense in the world – from grooming industry gimmicks to everyday lies – the Bullshit Meter goes eerily silent when it scans Dollar Shave Club razors. Because in an industry obsessed with over-engineering and over-priced products, Dollar Shave Club has, and always will, deliver a quality shave at a great price; no ifs, and, or bullshit about it.
But beyond the spot itself, Dollar Shave Club is calling bullshit on another unexpected target – the Super Bowl – after network censors axed the ad due to “profanity.”
Rather than airing a watered-down version of the Bullshit Meter spot, the brand is walking away from the Big Game entirely.
Dollar Shave Club is known for NEVER watering it down and giving it to consumers straight, and there is just no other way to say it; those other overpriced razors are flat out bullshit.
Their advice? Skip Big Razor’s bullshit-show, and get a great shave at a great price. And for those who know football is better on Saturday anyway, Dollar Shave Club has a full line of college-licensed handles.
