According to Bob Iger, CEO of the company, they are looking to have more momentum in creating new subscribers.
Disney+ will follow in Netflix’s footsteps by cracking down on password sharing by users. According to Bob Iger, CEO of the company, this idea arises from the company’s need to have a greater number of subscribers and will begin to be implemented in June of this year.
Just as Netflix, when in May 2023 announced that it would have this measure in order to achieve its subscription goals and generate more profitability in its business, now Iger told CNBC that this action is necessary for the streaming platform to have more consolidation in the market and investors continue to have confidence.
At the time, Netflix announced that an extra payment could be had for each household connected to an account.
“If you want to share your account with someone who lives in a different household than yours, you can take advantage of the following features: Transfer a profile. Anyone using your account can transfer a profile to their own membership. Add an extra member. You can share your Netflix account with someone who doesn’t live with you for an additional $69 a month,” the company said last May.
Although the measure was announced, the executive did not detail the prices, territories or new plans that the company will have in the following months. It should be noted that in April the streaming companies will begin to report their financials for the first fiscal quarter of 2024, so it is possible that in the announcement there will be more news.
Until April 2024, the price for Disney+ is 179 pesos per month and it is possible to find the platform in a package with Star+, however, with the possible merger of both companies, it is not yet defined how this new charging and subscription plan will be executed.
