The Walt Disney Company received an award in December from the US Patent and Trademark Office (USPTO) to build immersive amusement park rides without the need for AR devices (no VR tech or glasses involved in this❗️)
The potential “virtual-world simulator” tool could track mobile devices to project 3D overlays across shared spaces, walls, and other objects.
The CEO mentioned that they would be looking for ways to blend physical and digital experiences
By Rehab Saleh , MBA – Digital and Multi-channel Marketing Specialist | D2C | Omnichannel Marketing at GlaxoSmithKline GSK
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