As Diversity, Equity, and Inclusion (DEI) programs face increasing scrutiny and rollbacks in global markets, APAC brands have a critical opportunity to lead where others are retreating.
Apple recently reaffirmed its commitment to DEI, with shareholders voting to retain accessibility and inclusion initiatives despite industry pressure. This move underscores a fundamental truth: DEI isn’t just the right thing to do—it’s a business imperative.
Disinfluencer Academy, founded by Simone Eyles, is equipping marketing leaders with the tools to future-proof their brands through authentic disability inclusion—a market representing one in five Australians with significant spending power and brand loyalty.“Watching DEI programs being dismantled is disheartening, but inclusion isn’t just a political issue – it’s a business strategy,” says Simone Eyles, Founder of Disinfluencer Academy. “Apple’s leadership on accessibility proves that brands that embrace inclusion will future-proof themselves, build deeper trust, and stay ahead in a rapidly shifting landscape.”
Disinfluencer is a Social Traders certified social enterprise helping brands, business and workplaces be inclusive and was officially launched in September 2024.
Why This Matters for CMOs
– Consumer Expectation Shift – Audiences expect brands to walk the talk on inclusion, and ignoring accessibility is a reputational risk.
– Market Opportunity – The disability economy represents billions in untapped consumer spending. Inclusive brands build stronger customer loyalty and outperform competitors in the long run.
– Practical Solutions for CMOs – Disinfluencer Academy offers:
- Free Accessibility Statement – An immediate, tangible way for brands to signal commitment.
- Authentic Disability Stock Library – Ensuring representation in ads, websites, and marketing materials.
- E-learning on Digital Inclusion – A low-cost, high-impact way for teams to embed accessibility in marketing strategies.
“Inclusion isn’t a trend, it’s a competitive advantage,” Simone adds. “Smart brands will seize this moment to lead the market, not follow political tides.”CMOs and marketing teams can download Disinfluencer’s free Accessibility Statement and explore inclusion strategies at disinfluencer.academy.
