With excitement at fever pitch for the 24 Euros, digital agency Phantom are generating a buzz of their own. The creatively focussed, technology driven studio have launched Foot.Boo – an personalised AI football sticker generator inspired by iconic eras of the game.
Powered by Phantom’s own ‘Maniphest’ AI technology, Foot.Boo enables a global audience to reimagine their beautiful selves in the beautiful game. By seamlessly transforming a single selfie into a unique, hilarious and completely personalised football sticker, fanatics and curious spectators alike can save and share their own creations across messaging apps and social media.
This most recent launch follows on from Phantom’s wildly successful ‘Ghosts of Christmas Past’ and ‘Be My Boo’ viral AI experiences. Both taking the internet by storm over the holidays, each experience resulted in over a million generations in less than 24 hours, organically engaging a worldwide audience of social media users, families and celebrities alike.
“Phantom really exists to pioneer at the next evolution of emerging tech, and importantly – we love envisioning creative experiences that enable people to engage and fall in love with technology in human and joyful ways” Says CEO, Emily Shorvon “With so much media noise and uncertainty around AI, it has been a real honour to receive so much incredible feedback from people who saw our experiences as the first time they had ever engaged with AI in a way that was so fun and enjoyable for them. That’s really what we do this for!”.
The organic success of Phantom’s AI experiences have resulted in a wave of interest from brands reaching out to connect with AI in natural and impactful ways. ‘Forward thinking brands really recognise how important authentic, fun and unforced marketing interactions with AI will be for their businesses and their own connection to their audiences.’ Says Business Director, Ben Travis ‘This is something we absolutely love working with our partners to achieve, and it has been great to have proven success stories for these types of experiences to evolve and expand on’.
For Foot.Boo, one notable evolution is the release of exclusive, limited edition ‘packs’, throughout the tournament. Each pack will contain new sets of unique, themed models that enable even rarer and hilarious results – meaning each visit is a fresh experience, with something new and exciting on the cards each time. This also provides the opportunity to partner with brands on customised, sponsored packs – an ideal way to tap into Euros fan engagement.
Foot.boo is available now at www.foot.boo for a limited time during Euro 2024.
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