New Delhi, July 1st, 2025: DigiStreet Media, a full-service marcom agency, has been entrusted with the branding and digital mandate for Tasty Ninja, a new-age snacking brand launched by Ichiban Oishi LLP Foods.
Under the mandate, DigiStreet will lead the development of Tasty Ninja’s visual identity, product packaging across its portfolio, creation of the brand’s official e-commerce platform, and content strategy for all digital and social media channels.
Tasty Ninja is making a bold debut with its flagship product Zoodles instant noodles inspired by Indian and Korean flavours. With a fun, youth-centric twist on snacking, the brand promises real ingredients, unique seasonings, and products free from MSG and unnecessary additives offering bold taste without compromise.
DigiStreet has been instrumental in shaping the brand from the ground up, right from defining its architecture and curating product-led storytelling, to establishing a distinct digital voice that resonates with Gen Z and millennial consumers looking for fearless flavours, clean choices & everyday convenience.
Speaking on the collaboration, Mr. Darpan Sharma, CEO & Strategist of DigiStreet Media, said, “With Tasty Ninja, our focus was to build a cohesive brand experience across phygital touchpoints. From designing product packaging to developing a dynamic website and managing end-to-end digital presence, we’ve aimed to create a platform that reflects the brand’s bold yet youthful vibe. We’re thrilled about the opportunity to take the brand forward and unlock its full potential.”
The mandate also includes sustaining the brand’s momentum through platform-specific storytelling, digital rollouts, and content innovations designed to keep the audience engaged and coming back for more.
Further sharing some thoughts on the brand’s vision and positioning, Kanan Aggarwal, Head of Brand, Tasty Ninja, added, “Tasty Ninja is built for a generation that wants flavour, speed, and authenticity all wrapped in a fun, relatable brand. With a digital-first strategy and a focus on product storytelling, we’re making everyday snacking more exciting and a little more fearless. The execution so far mirrors this energy perfectly, and DigiStreet has been a key partner in bringing that vision to life.”
This collaboration between Ichiban Oishi LLP Foods and DigiStreet Media marks a fresh and flavourful chapter in India’s snacking landscape with bold offerings, quick prep formats, and a striking visual identity that’s sure to shake things up.
