This is a new campaign created by 50 Sport, developed to launch DHL Express’s partnership as AC Milan’s Official Logistics Partner.
50 Sport developed the creative idea and produced the launch content, which saw DHL Express temporarily transform its social presence for the announcement. For one day, the brand stepped away from its red and yellow branding and embraced AC Milan’s legendary Rossoneri red and black across its social platforms.
The campaign was created to make the launch feel like more than a standard sponsorship announcement. By placing DHL Express within the visual identity of the club from day one, 50 Sport aimed to show fans that the partnership was about becoming part of AC Milan’s culture, history and story, rather than simply putting another logo on a shirt.
