In a hyper-competitive trading app category, visibility within AI-driven search is fast becoming a key driver of platform choice, an area where Tiger Brokers HK sought to strengthen its presence, as some of its offerings were underrepresented in user consideration journeys. Through dentsu Hong Kong’s Proprietary Search 3.0 Solution, the brand significantly improved the visibility and relevance of its US stock offering, achieving up to five times higher AI recommendation rates, from 17% to 83% for a key high-intent query, by shifting from keyword-led tactics to understanding how users ask, compare and evaluate platforms.
Instead of optimising for keywords alone, the approach focused on how users naturally ask questions, compare platforms and make decisions across search, AI queries and social conversations. Dentsu Hong Kong’s Proprietary Search 3.0 translated these insights into a structured framework built around high-intent decision moments, enabling Tiger Brokers HK to surface more consistently within AI-driven recommendations for its US stock feature across three priority prompts.
As part of this approach, Search 3.0 Solution analysed how brands are surfaced across AI platforms and identified specific opportunities to improve visibility within AI-generated results. These insights were then applied to develop structured, AI aligned content for Tiger Brokers HK, reverse-engineered based on how AI systems prioritise, interpret and cite information, enabling Tiger Brokers HK to appear more consistently within relevant comparisons.
Within a short optimisation window, Tiger Brokers HK recorded a clear uplift in AI search visibility for its US stock feature, strengthening its presence in AI-driven recommendations and ranking within the Top 3 results for targeted high-intent queries. Optimised content was rapidly indexed and surfaced, demonstrating how a single, well-structured article can meaningfully improve brand visibility without the need for large-scale content production.
“Previously, our strengths beyond IPOs were less visible at the research stage. Through dentsu Search 3.0, we were able to quickly improve how our platform is represented in AI-generated results,” said Shan Wang, Chief Operating Officer, Tiger Brokers HK. “With improved visibility, our capabilities are now more clearly surfaced and understood during decision-making.”
“We observed a strong uplift in how the US stock offering surfaced across high intent content rather than media scale. It reflects a fundamental shift in search,
where impact is determined by how well content aligns with how AI systems interpret and surface information. In this context, quality matters more than quantity,” said Fanko Yim, Director of Digital and AI solutions, dentsu Hong Kong. “Our Search 3.0 Solution is designed to extend across multiple AI search environments. including platforms such as Google AI Overviews, Gemini, ChatGPT, Perplexity, DeepSeek, Doubao, Yuanbao, Kiwi, and many more, enabling brands to achieve more consistent visibility as AI-driven discovery continues to evolve,” he added.
