New York, NY – April 24, 2025 – Today, Deep Blue Sports + Entertainment announces the Deep Blue Women’s Sports Yacht Club, supported by Genius Sports and JPMorganChase and featuring The Wellness Oasis™ – an immersive experience at the 2025 Cannes Lions International Festival of Creativity.
This three-day experience, running Monday, June 16 to Wednesday, June 18, will spotlight the energy and innovation of the women’s sports ecosystem through curated conversations, networking, wellness, and entertainment — all hosted at Deep Blue’s beachside space, the newly renovated Maëma — all in proximity to the Palais and the heart of the Festival.
“We are looking forward to bringing the Deep Blue Women’s Sports Yacht Club to the beach at this year’s Cannes Lions Festival — creating more opportunities for global networking, insight sharing and partnership development,” said Laura Correnti, Founder & CEO of Deep Blue Sports + Entertainment. “With the Women’s Euros and Milan Olympics in sight, it’s more important than ever to bridge the global conversation in women’s sports, and Cannes Lions presents the perfect platform to facilitate those discussions. We’re also excited to introduce mental health and wellness-forward programming through The Wellness Oasis™, giving our community the space to recharge, connect, and prioritize their well-being amidst the energy of the festival.”
Confirmed speakers include Track & Field Legend Allyson Felix, 2x World Cup Champion Ashlyn Harris, Peloton Instructor & Motivational Speaker Kirsten Ferguson, and more to be announced. Other highlights of the Women’s Sports Yacht Club include:
- The Wellness Oasis™– Led by distinguished experts and advocates, mornings will begin with mental health & wellness programming across a diverse range of self-care practices, dedicated to helping people with their mental, physical, spiritual, and emotional well-being.
- Main Stage Afternoon Programming– Conversations and panels featuring top athletes, league and team executives, brand marketers, media leaders, talent, and creators.
- Live Podcast Recordings– In partnership with iHeartWomenSports, audiences will experience live episodes celebrating the voices shaping the women’s sports movement.
- Exclusive Evening Events– Beachside celebrations, intimate dinners, and networking receptions with a view.
- And more to be announced– including surprise guests, content drops, and partner activations.
By convening global leaders in women’s sports alongside influential voices in media, marketing, and advertising, the Deep Blue Women’s Sports Yacht Club creates a unique platform for bold storytelling, new commercial opportunities, and transformative partnership development as the industry is projected to reach $2.35B in revenue in 2025, up 25% from 2024.
“At JPMorganChase, we are dedicated to supporting the growth and momentum in women’s sports and are thrilled to partner with Deep Blue at the Cannes Lions Festival,” said Kate Schoff, JPMorganChase’s Managing Director, Sports & Entertainment. “Our partnership with Deep Blue to bring the Women’s Sports Yacht Club to the Cannes Lions Festival exemplifies this commitment. Through our collaborations with the Golden State Valkyries, WNBA All-Star A’ja Wilson, the KPMG Women’s PGA Championship and our 43-year sponsorship of the US Open Tennis Championship, we celebrate and bolster individual and professional growth in women’s sports.”
“We’re honored to bring The Wellness Oasis™ to the Deep Blue Women’s Sports Yacht Club, offering a space at Cannes where the leaders, athletes, and creatives driving women’s sports forward can hit pause, recharge, and connect on a deeper level,” added David Oestreicher, Co-Founder at The Wellness Oasis™. “We’re proud to continue our partnership with Chase and to help champion the mental, physical, emotional, and spiritual well-being of the trailblazers shaping the future of women’s sports and beyond.”
About Deep Blue
As a woman-owned company founded in 2023, Deep Blue is the world’s first firm exclusively dedicated to driving more commercial investment and business opportunities in women’s sports.
Recognized by Sports Business Journal as a Women’s Sports Power Player in just its first year in business, Deep Blue’s team includes media, marketing and advertising practitioners working alongside an Athlete Advisory Council comprised of professional female athletes to ensure brands have a first-person perspective when building their women’s sports-focused marketing strategies and brand messaging.
Led by Founder and CEO Laura Correnti, Deep Blue’s services include full-service agency capabilities for brands, strategic positioning and partnership development for teams and leagues, and best-in-class thought leadership programs and IP development. The firm produces the annual Business of Women’s Sports Summit along with co-managing the Women’s Sports Audio Network in partnership with iHeartMedia.
About Genius Sports
Genius Sports is the official data, technology, and broadcast partner that powers the global ecosystem connecting sports, betting, and media. Our technology is used in over 150 countries worldwide, creating highly immersive products that enrich fan experiences for the entire sports industry.
About The Wellness Oasis™
Created and produced by 4B Advisory, a transformative community and event platform dedicated to helping people with their mental, physical, spiritual and emotional well-being. Led by distinguished experts and advocates across a diverse range of self-care practices, our flagship programming guides guests through inspiring conversations, workshops and experiences around movement, mindfulness, togetherness and more. We take great pride in our efforts to democratize well-being by meeting people where they are on their journey and being available to the public.
