NASHVILLE, TN – May 1, 2025 – Trex, the world’s number one decking brand is unveiling the next chapter in outdoor living innovation with the launch of its “Trex Vs” campaign. The campaign showcases Trex’s portfolio of decking and railing offerings in its omni-channel campaign that includes broadcast, website, digital, and paid and organic social channels. It also includes Trex’s first-ever broadcast assets dedicated to railing products. This work was produced in partnership with the independent Nashville agency BUNTIN, who has been the brand’s AOR for 10 years.
The campaign marks a strategic evolution in the Trex brand and voice – from “Engineering What’s Next in Outdoor Living” to the bold and product-driven “Performance Engineered for Your Life Outdoors.” Trex remains the leader in the decking category, focusing this campaign on product durability and performance with whatever life throws at it.
“Trex decking and railing is designed to support real life,” says Adam Zambanini, EVP/Chief Operating Officer at Trex. “From birthday parties to sports practice, our products can handle whatever your life outdoors needs. We’re thrilled at how these spots have taken shape with our long-term partners at BUNTIN.”
“Performance Engineered for Your Life Outdoors” reinforces the reality that no matter what life throws at your deck, Trex delivers unmatched durability, resilience, and pristine beauty. It is a new day and age for Trex, moving on from lifestyle inspiration to showing off the real, battle tested strength of its products ready to weather any “storm”.
The “40th Birthday” commercial features an outdoor birthday party that takes place on a sprawling Trex deck, showing how the product can withstand everything from dance moves to dropped burgers to champagne corks. “Regionals”, Trex’s first-ever broadcast work focused on railing, shows the resilience and durability of Trex’s railing product. In the spot, the railing acts as a balance beam for a young gymnast preparing for her regionals competition. Other social videos feature Trex decks and railings as locations for real-life scenarios like fishing, gardening, and even a children’s tea party.
“With this next chapter of the Trex brand, we wanted to lean into real-world moments to showcase where the performance truly shines,” said Steve Chavez, EVP/Managing Partner, Chief Creative Officer at BUNTIN. “These spots bring a fresh, bold energy to the brand proving that Trex isn’t just built to last; it’s built for life with all its unpredictability, excitement and celebrations.”
With BUNTIN’s strategic, creative, and media expertise, the “Trex Vs” spots highlight the brand’s ability to stand up to life’s moments – both big and small – proving that every deck is crafted to outshine, outperform and outlast the competition.
ABOUT BUNTIN
BUNTIN is a full-service advertising agency that uses Brand Conviction to achieve disproportionate business results for clients. Services include Strategy, Creative, Media Planning & Buying, Digital, Social, and Data & Analytics. Headquartered in Nashville, BUNTIN is among the leading independent agencies and an ADWEEK-recognized “Top U.S. Shop.” In addition to its work with corporate clients, the agency operates a cause-branding division called AdHope that assists organizations in maximizing their social value through “great work that does good in our world.” To learn more, visit buntingroup.com or @TheBuntinGroup on Instagram and LinkedIn.
About Trex Company, Inc.
For more than 30 years, Trex Company [NYSE: TREX] has invented, reinvented and defined the composite decking category. Today, the Company is the world’s #1 brand of sustainably made, wood-alternative decking and residential railing, and a leader in high performance, low-maintenance outdoor living products. The undisputed global leader, Trex boasts the industry’s strongest distribution network with products sold through more than 6,700 retail outlets across six continents. Through strategic licensing agreements, the Company offers a comprehensive outdoor living portfolio that includes deck drainage, flashing tapes, LED lighting, outdoor kitchen components, pergolas, spiral stairs, fencing, lattice, cornhole and outdoor furniture – all marketed under the Trex® brand. Based in Winchester, Va., Trex earned top honors in this year’s Environment + Energy (E+E) Leader Awards. Trex® composite decking was not only named Product of the Year but also the Judges’ Choice Winner as the top-scoring entry in the Consumer + Residential category. Trex is proud to have been named America’s Most Trusted® Outdoor Decking* 5 Years in a Row (2021-2025). The Company was also included on the Barron’s list of the 100 Most Sustainable U.S. Companies (2024 and 2025), named one of America’s Most Responsible Companies 2024 by Newsweek and ranked as one of the 100 Best ESG Companies by Investor’s Business Daily. For more information, visit Trex.com. You may also follow Trex on Facebook (trexcompany), Instagram (trexcompany), X (Trex_Company), LinkedIn (trex-company), TikTok (trexcompany), Pinterest (trexcompany) and Houzz (trex-company-inc), or view product and demonstration videos on the brand’s YouTube channel (TheTrexCo).
*2021-2025 DISCLAIMER: Trex received the highest numerical score in the proprietary Lifestory Research 2021-2025 America’s Most Trusted® Outdoor Decking studies. Study results are based on the experiences and perceptions of people surveyed. Your experiences may vary. Visit www.lifestoryresearch.com.
