April, 2025.- In a rapidly evolving AI landscape, Decidr is redefining how small and medium-sized enterprises (SMEs) adopt and scale AI-driven automation. At the forefront of this transformation is David Brudenell, Executive Director of Decidr, who sheds light on the company’s strategic partnership with AWS, the impact of its AI-powered operating system, and what lies ahead for businesses looking to embrace the next era of intelligent automation.
Why AWS? The Foundation for Secure, Scalable AI
Decidr’s partnership with AWS was driven by two core principles: scalability and trust. As Brudenell explains, AWS provides a secure and federated cloud infrastructure that aligns perfectly with Decidr’s commitment to data sovereignty and privacy. Whether it’s supporting a boutique eCommerce business in Sydney or a fintech firm in San Francisco, AWS ensures Decidr’s AI solutions are fast, secure, and globally compliant.
The AWS FasTrack Academy: Accelerating AI Adoption
Joining the AWS APJ FasTrack Academy has positioned Decidr for rapid expansion. Brudenell highlights that this exclusive program is more than just an opportunity to list on the AWS Marketplace—it’s a force multiplier. By working closely with AWS experts, Decidr is optimizing technical integrations, streamlining onboarding, and co-selling in new regions. This partnership strengthens Decidr’s ability to scale responsibly while maintaining top-tier enterprise performance.
AI in Action: Transforming SMEs
Decidr’s AI-powered operating system is already delivering measurable impact. Brudenell shares two standout examples:
- Edible Beauty, an Australian skincare brand, leveraged Decidr’s Agentic Sales Agent to boost orders by 102.6% and chat-to-order conversions by 46.1%, outperforming its previous chatbot solution.
- CareerOne, a leading job board platform, has processed over half a million job applications with Decidr’s AI-driven profiling. Employer-candidate matching has improved eightfold, streamlining recruitment and reducing manual hiring tasks.
“These aren’t hypothetical results,” says Brudenell. “These are real businesses achieving real growth with Decidr running in the background.”
Expanding Through AWS Marketplace
Now available on the AWS Marketplace, Decidr has a direct path to SMEs across North America and Southeast Asia. This presence shortens sales cycles and builds trust, particularly for businesses without dedicated AI teams. The company is also co-marketing with AWS, developing case studies, hosting events, and strengthening its brand presence in key global markets.
The Power of Amazon Nova: Smarter AI for SMEs
A major leap forward for Decidr is its integration with Amazon Nova, AWS’s advanced large language model (LLM). This enhances Decidr’s agentic AI capabilities, allowing for:
- Faster, more accurate decisions
- Deeper customer understanding
- Smarter automation of complex workflows
By embedding selected Nova components within Decidr’s federated architecture, businesses retain control and privacy while accessing enterprise-grade AI intelligence.
What’s Next for Decidr?
Looking ahead, Brudenell reveals that Decidr is focused on:
- Deeper AWS integrations for a seamless, plug-and-play experience
- New observability features, allowing SMEs to audit and fine-tune their AI systems
- Expansion into the US and Asia-Pacific, with major client rollouts already underway
Together with AWS, Decidr is building the AI-first business of the future—one that thinks faster, scales smarter, and grows without traditional constraints.
