Following a competitive pitch, RAKBANK, The National Bank of Ras Al Khaimah (UAE) has selected DDB Middle East to lead its communications. DDB Middle East will be tasked with refreshing RAKBANK’s brand strategy and showcasing the “Simply Better” products and services through an engaging creative campaign.
Commenting on the win, Hubert Boulos, CEO, DDB Middle East, said: ‘RAKBANK is not only one of the top national banks in the UAE, but also one of the top brands. Throughout the years, they have built one of the best brand equities, and we are truly honored to be given the chance to further build on that success.
Banali Malhotra, Director-Marketing at RAKBANK added: We have embarked on a path of transformation within RAKBANK and one of the crucial aspects was refreshing our strategic brand approach. We were quite impressed by the high caliber of work presented by all invited agencies that pitched. Ultimately, we found the creative strengths, collaborative processes and the digital / data driven approach of DDB Middle East best suited for our communication needs. We are excited to partner with DDB Middle East to showcase the Simply Better products and services of RAKBANK through award-winning and engaging creative work.