New York, Monday, June 29, 2026 – Dazed and Nike have joined forces to launch Dazed League, a limited edition 50-page print magazine celebrating the global culture of soccer, aligning with the World Championship.
Building on the success of 2025’s DAZED MAXX, created in partnership with Nike, this annual collaboration returns as a bold tribute to the power of sport and its cultural impact. Marking the first time the independent youth culture title has dedicated an issue to the sport, Dazed League spotlights the trailblazers shaping the conversation around soccer’s rise in the US, exploring its growing influence and place in contemporary culture.
The Dazed League cover has been shot by Carlos Jaramillo and styled by Marcus Correa, and features cover stars spotlighting a specially curated lineup of cultural trailblazers offering diverse perspectives that expand the traditional narratives surrounding the game and its growing role in American culture. Featured voices include skateboarder Louie Lopez; artist Mika; art curator Antoine J. Girard; DJ Ari Mamnoon; photographer and director Estevan Oriol; model Nica The Fresh Prince; and art curator Antoine J. Girard.
Inside Dazed League, readers will discover a series of features exploring the intersections of soccer, style, identity, and community. Highlights include Watch Parties, spotlighting groups of friends gathering to experience the game together, transforming intimate viewing moments into vibrant celebrations of food, culture, and connection; Shrimp On The Ball, a mini cookbook featuring dishes created by guests from the watch parties; E Pluribus Unum: TOMA La Noche, a voyeuristic photo study capturing player self-expression in motion, highlighting individuality through the details of hair, nails, and styling within the uniform; and World Champions, a double-sided interactive illustrated tournament bracket designed as a collectible insert, reimagining the tournament structure through Dazed’s distinctive visual language.
Felicia Pennant, Editorial Director, Dazed League said “More than just a global sport, soccer is self-expression, style, community pride, activism and freedom. So, if you’re wondering why you should care that soccer is catching fire across the United States, Dazed League has answers. The magazine benchmarks where we’re at, as the tide turns on home turf, and how this summer’s tournament will accelerate the next phase of groundbreaking culture.”
In partnership with Nike, Dazed League launches officially on Monday, June 29, 2026. This free edition will be available at premier stockists across New York, Los Angeles, Houston, and Atlanta. Find the full list of stockists here.
