The campaign “Day 1 of 365,” a collaboration between BBA and Diálogo Diverso, turns the traditional optimism of New Year’s posts into an urgent call to action against the injustices women face in Ecuador. Inspired by the common mirror selfie images, this initiative reveals how, for many women, the start of a new year also means facing 365 days of psychological violence, workplace discrimination, and sexual harassment. With striking visual design and thought-provoking messages, the campaign highlights alarming statistics: 56.9% of women have experienced psychological violence, 64.9% gender-based violence, and 32.7% sexual violence. “Day 1 of 365” seeks to shed light on these realities and advocate for a change that transforms every year into one of equality and respect.
Creative Executive Officer: Bryan Recalde
General Account Director: Francisca Frisch
Creative Director: Luis Barrera
Art Director: Juan Francisco Torres
Creative Writing: Carlos Rivas
