Amsterdam 21 July 2026 — Shortly after becoming an independent agency again after a management buy-out, Dawn is announcing that it is working with four new brands across a wide range of sectors: the Refugee Council Netherlands, the Dutch version of the D&AD, the ADCN, Amsterdam cultural hub De Balie and Be Orange Real Estate.
Four very different brands, but ones that all share the ambition to drive change in their own niche. And each of them have chosen Dawn to help define that ambition with clarity.
De Balie, Amsterdam’s leading institute for public, culture and current affairs will launch a multi-year brand campaign developed by Dawn in September 2026. For Be Orange, a neighbourhood-focused real estate developer and property manager, Dawn is working on the introduction of its new brand and accompanying visual identity. At a time when both societal pressure and societal relevance are greater than ever, Dawn is partnering with Refugee Council Netherlands, one of the country’s leading organisations supporting refugees and asylum seekers, on a new brand strategy and brand platform.
Finally Dawn is also working on a project with the ADCN, the Dutch association for creativity in advertising, design and digital. An iconic institution for Dutch creativity, the ADCN has only had two logos in its sixty-year history. Now for its 60th anniversary, it has entrusted Dawn with the design of its third logo – an identity intended to strengthen the organisation’s sense of community.
“The joy of our work lies in immersing ourselves in all kinds of different brands, categories and challenges. Looking at these new clients through the lens of branding and with genuine curiosity brings a great deal of energy to the agency. The fact that more and more organisations are finding us for exactly this challenge confirms the growing demand for our expertise,” says Jurian van der Hoeven, Managing Partner at Dawn.
The news follows Dawn’s management buy-out, through which the agency regained its independence, as well as the arrival of five new team members. It reinforces the agency’s focus: branding. Rather than following the popular agency trend of doing more, faster, Dawn deliberately chooses expertise, focus and long-term success. The agency builds brands including business software brand Exact, international wealth manager, Van Lanschot Kempen, Vattenfall and Greenpeace.
