New York, August, 10th, NY — Global creative agency DAVID today announced the addition of Alvaro Soto as Executive Creative Director in its New York office. Reporting to North America Chief Creative Officer Daniel Lobatón, Alvaro will help shape creative across the agency’s North American client portfolio.
With more than 16 years of experience, Alvaro brings deep expertise in developing integrated campaigns for global and regional brands across North America and Latin America. He joins DAVID after more than five years at Grey New York, where he served as Global Group Creative Director on Corona and Budweiser, and previously led teams for Pringles, Modelo, and P&G in the U.S. market. Prior to Grey, he held roles at Anomaly New York and INNOCEAN Los Angeles after beginning his career at McCann Lima and TBWA Lima.
Known for turning simple human insights into culturally resonant ideas, Alvaro creates campaigns that blend craft, innovation and brand storytelling. Most recently, he led “Lime Guides” for Corona, transforming the brand’s iconic lime ritual by using food-safe laser technology to etch cutting guides directly onto the fruit, ensuring the perfect wedge every time. He also helped take Corona Cero beyond the beach to the snowy slopes with “For Every Golden Moment,” a global campaign for the Milano Cortina 2026 Winter Olympics.
“Alvaro stepped into the office and immediately became essential to DAVID. From leading teams to get to better, sharper, more insightful work to taking some of our internal ways of working and identifying how to help us build an even faster rocket ship as it takes off. And it’s only been a week. Very excited for all the amazing work he will lead,” says Daniel Lobaton.
Other notable work includes “Widen the Screen” for P&G, a platform created to address representation and expand opportunities for Black filmmakers in the entertainment and advertising industries, as well as “Claustrobar” for Stella Artois, the iconic campaign that celebrates those who sacrifice their space to enjoy a cold Stella in a crowded bar. His work has earned recognition at the industry’s most prestigious award shows, including Cannes Lions, D&AD, The One Show, Clio Awards, Effie Awards, The ANDYs, London International Awards, AICP Awards and The Webby Awards.
“I’ve admired DAVID’s work for a long time, so joining the team is a special moment for me. I’m excited to collaborate with such talented people, build strong partnerships with our clients, and create work we’re all proud of.” – says Alvaro.
Founded in September 2022, DAVID New York rapidly became one of the network’s leading offices, fueling the agency’s continued growth in the U.S. The office leads AOR relationships with brands including Supercell, IKEA U.S., and Kimberly-Clark, producing culturally driven work across gaming, CPG and entertainment.
Following its Grand Prix-winning “Copycats Welcome” campaign for Supercell’s Clash Royale, DAVID New York was named Entertainment Agency of the Year at the 2026 Cannes Lions International Festival of Creativity for the second consecutive year. The office earned six Lions in total — one Grand Prix, three Silver and two Bronze — for work that continues to redefine how brands connect with audiences through entertainment, gaming and culture.
