It has been a year since Jo wondered if “this is working from home or living at home” and “Emma discovered she liked dating Mark’s profile more than dating Mark”, in a wonderful Burger King campaign directed by Juan Cabral.
But the times are still confusing and the video hit promoting the plant-based Whopper, now has a collection of witty sequels.
Is Max a name for a kid or a dog? You want to delete the message you sent to your ex but that will send a message that you deleted the message and isn’t that worse? If your daughter wants to dress up like a princess are you doing something wrong as a parent?
It’s a perfect time for chicken nuggets and patties made without chicken.
“This is such a fun platform, so relevant to the brand, the product and the plant-based category, that we wanted to keep exploring it more and more,” stated David Madrid executive creative director, André Toledo. “We wanted to keep the same tone and mood as the previous year. This time, however, we chose three relevant topics: environment, relationships and parenting. We had more than 100 situations at the beginning, and after some months we finally selected the best ones.”
The new series is directed by Spanish directors, Biceps, [Victor Aguilar (Zipi) & Egoitz Audikana (Audikana)]. Zipi is an ex-creative director, who worked at McCann Spain, Shackleton and BBDO. Audikana began his career in fashion photography and then music videos. The gravelly, slightly sardonic voice comes once again from Edward Robinson.
“Plant-based products are becoming mainstream and we want to be a frontrunner in this segment,” added Burger King head of brand marketing, Iwo Zakowski. “We believe the products are so confusingly close to the real thing that we hope everyone who comes to a QSR will try the products.”
Even More Confusing Times is running in Spain and Portugal, supported in print and radio.
Credits:
Agency: David Madrid
Global Chief Creative Officer: Pancho Cassis
Executive Creative Directors: Saulo Rocha & André Toledo
Creative Directors: Fred Bosch & Sébastien Rouvière
Associate Creative Directors: Pedro Sattin & Ana Martin
Copywriters: Sébastien Rouvière & David Krueger
Art Director: Pedro Sattin
Global Chief Operating Officer: Sylvia Panico
Global PR Director: Sandra Azedo
Head of Production: Alejandro Falduti
Head of Account: María García Herranz
Group Account Director: Lucila Mengide
Account Supervisor: Irene León
Account Executive: Sebastian Gancarz
Strategy Director: Patricia Urgoiti
Senior Strategist: Marc Escrig
Client: Burger King
RBI Chief Brand Officer: Antonio Brandao
VP, Head of Burger King Marketing: Sabrina Ferretti
Head of Global Brand Marketing Burger King: Iwo Zakowski
Global Director of Communications Burger King: Andrea Beer
Chief Marketing Office Burger King Spain: Paco Recuero
Marketing & PR Burger King Spain: Borja Moya
Production Company: Blur
Director: Biceps
Executive Producer: Mario Forniés y Sete de Ledo
Producer: Aldo Guenter
1st AD: Luis Fernando Machi
2st AD: Adrian Galdeano
Production Manager: Miguel Aguirre
Production Assistant: Andrea Golo
Production Coordinator: Celia Prieto
Location Manager: Daniel Escribano
DOP: Octavio Arias
Art Director: Ilduara Lamas
Editor: Rocío Pérez
Colourist: Marc Morato
Post-Production: Daniel Sanchez-Herrera
Post-Production Manager: Marisa Mesonero
Photo Studio: WEARESICARIOS
Photographer: Nixon Freire
Executive Producer: Joao Luz
Assistants: Kao e Renan Moraes
Operations: Lindin Lima
Retouch: Ricardo Moreira
Music: Pickle Music
Music Directors: Sebastián Merlín & Alexis Estiz
Composers: Pablo Díez, Sebastián Merlín & Alexis Estiz
Sound Design & Mix: Pickle Music
Executive Producer: Olivia López
Performers: Edward Robinson, Miguel Ángel Jenner & Nuno Barbosa
Discussion about this post