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Dave & Buster’s Launches Limited-Edition “Claw Purse,” a Purse Designed to Look Like a Claw Machine in Collaboration with CHAIN

The Ultimate Holiday Collectible: A Claw-Machine-Inspired Purse Celebrating the Nationwide Rollout of Dave & Buster’s Human Crane Machine

Roastbrief by Roastbrief
December 9, 2025
in Campaign
Reading Time: 3 mins read
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Dave & Buster’s Launches Limited-Edition “Claw Purse,” a Purse Designed to Look Like a Claw Machine in Collaboration with CHAIN
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DALLAS, TX, December 9, 2025 — Dave & Buster’s is leveling up holiday gifting with the debut of the Claw Purse, a limited-edition purse designed by Chain. The Claw Purse is inspired by one of the brand’s most iconic games — the claw machine — and is the season’s most unexpected fashion statement made for anyone who loves bold style, nostalgia, and a little bit of play.

To mark a major milestone for the brand, the Claw Purse launches alongside the expansion of Dave & Buster’s Human Crane, the viral, full-body game experience that turns guests into the claw, where they are lowered down into a bin of huge prizes to grab whatever they choose. Beginning this month, the Human Crane will appear in over 112 Dave & Buster’s locations with additional stores rolling out nationwide throughout the season. The accessory serves as a playful nod to the fan-favorite attraction and reinforces Dave & Buster’s commitment to unforgettable, next-level entertainment.

“At Dave & Buster’s, we’re always looking for new ways to bring our guests into the experience,” said Melissa Powers, Senior Director of Marketing at Dave & Buster’s. “The Claw Purse is a fun, unexpected extension of one of our most loved games and a celebration of the Human Crane’s expansion nationwide. Partnering with Chain to bring this idea to life helped us tap into a fresh, cultural perspective and the result is a fashion accessory that reminds people great entertainment can show up anywhere, even your purse.”

The purse made its first appearance this past weekend at Chain’s Holiday House, where it quickly became a crowd favorite among creators, stylists, and culture icons. The moment marks the first creative collaboration between Dave & Buster’s and Chain, bringing together Dave & Buster’s beloved gameplay with Chain’s signature culture-forward point of view.

“Demna did the Chips bag and Spade made ketchup packets into a clutch, so it only seemed right to us to work with Dave & Buster’s to create a Claw Machine bag,” said Nicholas Kraft, Chief Creative Officer of Chain. “Hopefully finding your keys in The Claw Purse is easier than winning a prize in an actual claw machine.”

Crafted in a signature bright orange colorway with clear paneling and a sculptural claw charm inside, the Claw Purse will be available for $80 while supplies last beginning today on shop.daveandbusters.com and eatatchain.com.

Just in time for the holidays, the collectible piece is poised to become the go-to gift for fashion lovers, trend-spotters, and anyone who appreciates a conversation-starting accessory with a wink.

Tags: agencyBrandscampaignCHAINDave & Buster
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