Madrid, September 5, 2024 – The Institute for Energy Diversification and Saving (IDAE), attached to the Ministry for Ecological Transition, has entrusted Darwin & Verne for the second consecutive year to carry out the campaign of energy saving measures recommended by the entity. The award, with a budget of 350,000 euros, was made after a tender in which a total of 6 agencies competed.
The campaign, which will aim to transmit to citizens the importance of continuing to comply with energy saving measures in order to move forward as a society, will be carried out on television, outdoor, radio, digital, press, magazines and cinema. The action is scheduled to start before the end of the year.
The Darwin & Verne team that will work for IDAE will be led by Carlos Sanz de Andino, creative president, and Nacho Huidobro, CEO, and formed by Ignacio Bazarra, energy consultant; Jorge Martín, brand manager; Nora Ormaetxea, executive; Pablo Mendoza, creative director; Mikel Berasaluce, art director; Tomás Cárdenas, copywriter; Alba Mulero, strategic planner, and Noelia Herrera, production manager.
About Darwin & Verne
Darwin & Verne is a creative brand consultancy and one of the most prominent independent agencies in Spain. It is currently the fifth independent agency by volume of investment managed (according to Infoadex 2020), and one of the agencies in Spain with the most satisfied clients. According to the AgencyScope 2022-23 study, Darwin & Verne ranks first among agencies in Spain in nine attributes (Good work methodology, Agency on the rise, Good production/craft execution, Managers involved in the account, Good team of professionals, Digital specialists/technicians, Effectiveness in solving problems, Meeting deadlines and Good account service), as rated by its clients.
In line with its commitment to innovation, it has created Phileas, a business unit specialized in Artificial Intelligence applied to marketing and creativity, which joins Beagle, based on Customer Experience from a creative approach. It has also incorporated Mazinn, a Generation Z consultancy, into its ecosystem.
Darwin & Verne is the Spanish agency of the international network of independent agencies ICOM, with presence in more than 60 markets around the world. In May 2024 is the host agency of the World Meeting in Madrid.
