Madrid, May 8, 2025- Surely many people’s ears will ring because thousands of volunteers will collect the waste that others abandoned in nature, and will remember them; this is the starting point of the new Darwin & Verne campaign for Proyecto LIBERA, the collaborative project of SEO/BirdLife in alliance with Ecoembes. On the occasion of the return of #LIBERA1m2, the great collective collection against littering in Spain on the occasion of World Environment Day, next Saturday, June 7, the organization seeks to add volunteers to the more than 200,000 who have participated in the great collection in previous years.
Using such a popular and annoying resource as the beep in all the pieces, the campaign focuses on the indignation of those who care about preserving the environment, to awaken the conscience of those who dedicate themselves to dirtying it. With an activist tone, but without leaving humor aside, LIBERA launches a clear and direct message: it is necessary to make visible the real impact that the abandonment of waste has on nature and the need for collective commitment to the problem of littering.
For the execution of the campaign, the production company Retina Contents, under the direction of Carlos Callala, has participated. A filming in which, playing with sound, humor and a high narrative rhythm, has managed to highlight the need to change those actions that have an impact on nature and to which others try to remedy.
The media planning has been developed by Iprospect and includes several digital graphic pieces, a spot and two radio spots that will occupy a special space within the programming.
