“Dark Ads”, Earth Hou Campaign Dissemination by GRAVEDAD

During Earth Hour, Vistony decided to transform its own advertising.

By developing Dark Ads, the brand turned its ads completely black for one hour, extending the gesture of turning off the lights to the digital realm. This not only made them visually invisible but also reduced energy consumption on screens where black screens turn off pixels.

A simple action that changes the role of advertising: from generating impact to reducing it.

Because if everything else can be turned off for the planet… so can advertising.