Daily Mail’s Speedy Reporting = Soaring Traffic

Below are recent stats showcasing the impact of Daily Mail’s speedy reporting of recent election coverage, the RNC, and the assassination attempt on TikTok. I’ve included some additional stats to put everything in context as well. All data is cleared to publish, please attribute to “Daily Mail.” 

 ELECTION COVERAGE BY THE NUMBERS: Daily Mail’s relentless and timely coverage of recent political news accelerated subscriber growth on TikTok, with 350,000 followers added last week alone amassing approximately

• On the Daily Mail TikTok, there have been upwards of 750 million views since the assassination attempt, and from Saturday, July 13, to Wednesday, July 17, the exact number of views = 658 million 
• Daily Mail live-streamed for more than 36 hours over four days. 

 RNC: The RNC livestream surpassed 1 million viewers, making this the most-watched stream ever for Daily Mail on TikTok alone. 

• Livestreams across TikTok hit 4.3 million views over the four days. 
• This is not the first time we’ve streamed a live news event on TikTok. We’ve streamed press conferences, speeches, rocket launches, criminal trials, red carpets, culture-defining global events, and more. 
• We livestreamed the RNC on TikTok independently from TikTok. 

 DAILY MAIL: DailyMail.com ranks 1^st among British media publishers in the U.S. and in June we reached 53 million unique U.S. web visitors.

• We amassed over 4.1 billion impressions across all social platforms.
  • By the numbers:
    • TikTok: 9.7 million followers
    • Facebook: 22 million followers
    • Snap: 14.2 million followers
    • X: 4 million followers across all handles
    • Instagram: 1.8 million followers
    • YouTube: 3.72 million subscribers
    • Pinterest: 3.1 million followers
• We saw a massive uptick in U.S. video views on the web in June, up 44% MoM
  • For June, combined YouTube views are up nearly 111% vs. the year prior, with a combined reach of over 3.7 million subscribers.
  • Saturday, July 13 was the single biggest day on the site since the Queen’s passing in 2022, garnering a record-breaking 4.1 million video views.