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Daily Mail’s historic Super Bowl three-peat.

Biggest-ever day of US sports traffic

Roastbrief by Roastbrief
February 12, 2025
in Entertainment
Reading Time: 2 mins read
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Daily Mail’s historic Super Bowl three-peat.
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Daily Mail’s unbeatable sports journalism has hit new heights with its coverage of Super Bowl LIX.

A perfect mix of Donald Trump and Taylor Swift, a shock win for the Philadelphia Eagles and a buzzworthy half-time show led to a mammoth night of action.

Mail Sport covered every angle in print, online and on video generating over 100 million views from across the world.

The Super Bowl was once again DailyMail.com’s biggest day for US sports traffic ever, having held the record in 2023 and 2024.

Coverage gained a staggering 3.6 million page views – smashing last year’s figures by one million – with nearly 10.5 million page views globally over Super Bowl weekend.

Three dedicated reporters were stationed in New Orleans all week, interviewing the players and big names from Travis Kelce and Patrick Mahomes to Olivia Dunne and Paige Spiranac.

There were also exclusive stories across a wide variety of different areas, from straight sports articles, like the scrutiny of Tom Brady, to investigative crime, such as the Super Bowl reporter being led to his death.

A massive social media audience tuned in, with nearly 92 million clicks across TikTok, Facebook, X and YouTube Shorts.

DailyMail.com’s sports editor Ben Nagle said: “The remarkable success of Super Bowl night is testament to the incredible dedication of the team both on the ground in New Orleans, and in the New York and LA offices. It is a culmination of months of detailed planning, which – ultimately – was executed to perfection on a crazy night of action on and off the field. After breaking records in both 2023 and 2024, I am so proud that we managed to go where the Chiefs couldn’t, securing an historic three-peat.”

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