Dacia unveils Striker, a new vehicle designed for the needs of modern families. Reimagining a car many of us grew up with, Striker is built to do it all—equally at home on everyday commutes and long-distance journeys. Its familiar silhouette has been reinvented through a contemporary design language, delivering a versatile vehicle tailored to today’s lifestyles.
To support the launch, Publicis Conseil addresses one of the key challenges facing any new model: ensuring its name leaves a lasting impression. With Dacia Striker, the association is immediate—a strike in bowling, the perfect throw that knocks down every pin in a single roll. This universally recognized image becomes the campaign’s creative territory, providing a distinctive and memorable platform for the vehicle.
Directed by Cole Webley and produced by BIG PRODUCTIONS, the campaign film follows a passionate bowler as he delivers strike after strike. Alongside him, Dacia Striker demonstrates the same confidence, precision and ease, adapting seamlessly to every situation. The film offers a simple yet compelling illustration of a vehicle whose versatility enables it to perform effortlessly, whatever the journey
The soundtrack features an energetic new rendition of “Footloose,” the iconic hit by American rock artist Kenny Loggins, performed by Alexis Perez. Her powerful and dynamic interpretation injects momentum into the film, underscoring the energy of the bowler’s day and his family’s adventures on the road.
A Pan-European 360° Campaign
The launch is supported by a fully integrated, Europe-wide communications platform spanning television, online video, digital content, CRM, and a series of impactful print and out-of-home visuals, delivering a cohesive campaign across every touchpoint.
