Dacia Aftersales is reinventing itself with a new identity that showcases the wide range of services its workshops can offer.
Nowadays, many people dread having their car serviced or even having to replace a faulty part.
And once the manufacturer’s warranty has expired, most motorists turn to fast-fitters in the hope of keeping costs down. Dacia owners are no exception.
How can Dacia’s after-sales service become a major asset for the brand and its customers?
Publicis Conseil came up with a film accompanied by a 360-degree campaign to demonstrate that Dacia Service helps cars last longer. The more people come to Dacia, the less they come back, proof of the quality of the service.
The film, directed by the talented Dario Fau, follows the journey of a man who, while driving his car, sees a Dacia Service billboard with the mysterious phrase ‘The more we see you, the less you see us’.
This enigmatic message will question him throughout his daily life: when he wakes up, at work, at the cinema… He will try to decipher the meaning of these words without succeeding.
The plot thickens, and his thoughts swirl until the final moment, when his Dacia garage, gives him the key: ‘That’s it, we won’t be seeing each other for a while’. Everything finally becomes clearer, and our hero is doubly relieved: he understands the message and has found the best way to make his Dacia last.
The campaign is accompanied by diverse visuals showing the full range of Dacia’s after-sales offer: service, products, servicing, maintenance, etc.
As well as a series of digital, VOL, CRM and radio assets.
The campaign has been launched across Europe since November 2024.
