Dacia is taking part in the legendary Dakar Rally

This first-ever participation is announced in a breathtaking campaign that celebrates the famous race’s heritage of exploration and self-transcendence.

The film created by Publicis Conseil presents a world of sand that is as spectacular as it is testing for explorers driven by a desire to reach new ground. Rune Milton’s film is visceral and hyper-realistic, reminiscent of the great film productions. This is a French premiere for the director, who is accompanied by Wanda in production.

As a bonus, the drivers of the official Dacia team, The Dacia Sandriders, make an appearance: Nasser Al-Attiyah, Sébastien Loeb and Cristina Gutièrrez. The campaign will be released in Europe from the end of 2024, on television and digital.

DACIA
Chief Branding Officers : Arnaud Belloni, Claudine Borel VP Brand Communication : Carine Gailliez
Director of Creative Content : Giovanni Costa Communication Manager : Djallal Benyounès
Publicis Conseil
CEO Publicis France: Agathe Bousquet
CEO/CCO : Marco Venturelli
Executive Creative Directors : Romulus Petcan & Gabriel Gherca
Copywriter: Morgan Carrio
Art Director: Edgar Heusch
Account Managers: Hugues Reboul, Anne Dauvé, Florent Das Merces, Camille Lefrère, Jeanne Mathieu
Digital team : Chloé Frappereau, Emilie Assimakopoulos
Strategic Planning: Marion Le Forsonney
TV Producer: Benjamin Auberdiac
Production Film
Réalisateur : Rune Milton
DOP : Paul Meyers
Production Designer : Jay Pooley
Production company : Wanda
Productrice : Julia Gordon
Line producer : Yannick Le Bot
Post production : Chemistry/Wanda
Post producer : Yanis Belmokhtar, Thomas Savary VFX Producer : Morten Sthalhut
Superviseur VFX: Simon Sandin
Monteur : Peter Brandt
Étalonneur : Nurali Kushkov
Production son : Start Rec
Producteur son : Mathieu François, Valéry Pellegrini Sound designer : Kevin Koch
Musique : M83 – Oblivion (feat Susanne Sundfør)