Custom Ink today releases a new holiday spot from Mekanism’s AI Superstudio set inside North Pole LCC during its most critical moment of the year. As production ramps up and deadlines tighten, morale among the elves, the most important operators, starts to slip.
In the :60 film, Mrs. Claus introduces a morale-boosting initiative centered on Custom Ink–designed swag, positioning internal engagement as a business priority. The rollout includes items like “Sleigh Revenue Goals” notebooks and hoodies reading “We Accept All Cookies,” designed to recognize the elves as the true miracle workers behind Christmas. Santa handles what he does best: marketing.
The initiative re-energizes the workforce, lifts morale across the workshop floor, and puts Christmas back on track, reinforcing the role of thoughtful branded merchandise in motivating teams under pressure. The work marks the latest release from Mekanism’s AI Superstudio, the agency’s creative engine combining its “Soul & Science” ethos with next-generation AI tools.
Launched earlier this year, the AI Superstudio accelerates production across all eight of Mekanism’s North American markets, delivering cost-efficient campaigns that balance technological sophistication with emotionally resonant storytelling. The spot is live today, December 18, across social.
