People are used to finding hidden fees in everything—from vacation rentals to their wireless bills. In a new campaign, Cricket Wireless and advertising agency ARGONAUT use some comedically pixelated cartoon characters to show how they “bare all” in their costs.
In “Cricket Bares All,” the blurred treatment of “private parts” for characters who don’t even wear pants is a fun, tongue-in-cheek approach to Cricket’s transparency. Cricket includes everything upfront, unlike other wireless carriers that tack on taxes and fees after the advertised price. Further solidifying the value they provide to consumers.
“Transparency is one of the core values of our business,” says Cindy Rozier, Assistant VP of Marketing at Cricket Wireless. “In a competitive market, it’s important that consumers know it, too.”
“People have become so used to hidden fees and deception with pricing that it’s almost shocking when someone is upfront and honest,” says Hemant Anant Jain, Head of Creative at ARGONAUT. “When you have nothing to hide, it’s easy to be out and proud about it.”
Over the past ten years, ARGONAUT has worked with Cricket to develop a cast of animated characters that have become the face of Cricket’s campaigns.
In one spot, the blue character named Chip is sitting comfortably in a sauna as he pretends to forget his towel.In another spot, the green character named Dante poses as a nude model for a group of artists.
The campaign will be live on Oct. 1 on digital and social.
Credits: Client/Brand credits Cricket Wireless Angela Rittgers – President, AT&T Prepaid & Cricket Wireless Tony Mokry – Vice President & Chief Marketing Officer Cindy Rozier – Assistant VP of Marketing Erin Bishop – Lead Advertising, Manager Carter Robinson – Lead Advertising Manager Bobby Shively – Lead Advertising Manager Liz Bodero – Social Media Sr. Strategy Manager Candii Woodson-Witchard – Director, Media
Agency credits ARGONAUT Hunter Hindman – Chief Creative Officer Katie Miller – President Hemant Anant Jain – Head of Creative Katie Bourgeois – Creative Director Earl Lee – Creative Director Sofia Wiklander – Copywriter Karolina Edgren – Art Director Tristan Besse – Head of Brand Management Molly Brasser – Brand Director Maddie Stoops – Brand Supervisor Magali Charmot – Head of Strategy Shaunt Halebian – Strategy Director Chelsea Martin – Associate Strategy Director Hanna Park – Connections Planning Director Chris Greco – Programmatic Director Jon Drawbaugh – Head of Production Abbey Park – Executive Producer Jim Vaughan – Executive Producer Jeffrey Smith – Integrated Producer Danielle Wright – Digital Integrated Producer Jeremy Kaller – Senior Editor McKenzie Gritton – Associate Director, Project Manager
Production Partners AFX Creative Felix Urquiza – Executive Creative Director Gail von Dedenroth – VFX/Post Producer Nicole Fina – Managing Director Persis Reynolds – Head of Production Derek Hansen – Senior Colorist Jenny Bright – Color Producer Jesse Thorp – VFX Supervisor Juan Salazar – Lead CG Artist Taylor Aseere – Previz Supervisor Caitlin Schrader – Animation Supervisor Kaitlin Yu – Animator Agatha Tiara Christa – Animator Johnathan Gibney – Animator Mick Bransfield – Animator Nelson Mai – Modeler Ashley Jahansahi – Lead Compositor Lily Cunningham – Compositor Felix Thedeby – Compositor Markis Lazarre – Flame Artist
2023 Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry.
Privacy Policy
Send your press releases to: press@roastbrief.us
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy. I Agree