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Cricket, Reinvented: playR’s Advanced Gear for Every Player

Roastbrief by Roastbrief
May 19, 2025
in Brands, Campaign
Reading Time: 3 mins read
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Cricket, Reinvented: playR’s Advanced Gear for Every Player
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Mumbai, 19th May 2025 – playR has rapidly gained recognition in the cricketing world, becoming a key partner for several major teams. Since 3 years of existence playR has been the official merchandising partner for Mumbai Indians, Rajasthan Royals, Punjab Kings, Kolkata Knight Riders and currently for Chennai Super Kings Gujarat Titans and Sunrisers Hyderabad, with more collaborations to come.

Focusing on innovation, performance, and durability, playR offers a comprehensive range of cricket equipment, including:

·         Cricket Match Whites: Cricket Set is designed for all-season use, ensuring that cricket enthusiasts can enjoy the game year-round. This set includes essential gear made from high-quality polyester, providing durability and comfort. The regular fit ensures a comfortable playing experience for both men and women. Ideal for practice sessions or competitive matches, this cricket set offers everything a player needs to perform at their best, regardless of the weather conditions.
·         Cricket Bags: Spacious, durable, and ergonomically designed for players to carry their gear effortlessly.

·         Cricket Balls: High-quality balls engineered for consistent bounce, grip, and long-lasting performance.

·         Cricket Bats: Precision-crafted bats that offer superior balance, power, and stroke play for all formats of the game.

·         Gloves: Advanced protection gloves with enhanced grip and breathability for maximum comfort and control.

·         Leg Guards: Lightweight yet sturdy pads ensuring safety and flexibility for confident play.
·         Cricket Socks: Ultimate socks for performance, comfort, and durability. Crafted from a premium blend of 80% cotton and 20% nylon spandex, these socks are specifically made for Cricket with a superior fit that conforms to your foot for all-day wearability. The breathable material ensures that your feet stay comfortable no matter the season.

Ravi Kukreja, Co-Founder of playR and Director of iCOREts Private Limited, stated: “At playR, our commitment to innovation, performance, and quality has helped us establish strong partnerships with some of the biggest names in cricket. From grassroots players to champions, our goal is to provide equipment that enhances every player’s game. We are reinforcing our position as a trusted name in cricket. This is just the beginning – playR is here to redefine the game, one innovation at a time.”

About playR : With the focus on “PLAYER FIRST” and with its slogan “LET’S PLAY”, playR strives to create “real” products — products that help make daily life healthier, more meaningful, and much more enjoyable. The products and services embody every ounce of their expertise and ideas. They are rooted in the mindset that sports are part of our daily life, part of our work, and even our way of life. The wide range of products includes apparel such as t-shirts, jerseys, jackets , shorts, tracksuits; equipment such as bats, balls, gloves, pads; mountain, city, hybrid and road bicycles; accessories such as bags, yoga mats, bottles, etc., as well as limited-edition items. They are currently bootstrapped and present in over 150 retail stores globally and on all leading ecommerce and Quick commerce sites apart from www.playR.in

Website : https://playR.in/

Tags: agencyBrandscampaignCricket
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