For Cannes Lions 2026, we skipped conventional agency swag and created Cannes Royale: five 12% ABV Champagne cocktails made entirely with French ingredients, packaged in custom 222 mL cans.
Through Tavern Labs we developed the project end to end — concept, naming, identity, illustration, liquid, sourcing, production and packaging. The design takes cues from Riviera culture and the Kir Royale while staying contemporary.
